What is digital short-run printing?

Digital short-run printing is compared to traditional offset printing. Although today’s traditional offset printing has reached a very high level in terms of printing speed, printing quality and equipment performance, with the rapid development of business and Today, with the promotion of personalized business services, the further development of electronic publishing and cross-media publishing technology, and the increasing number of customers using on-demand printing, the number of prints and varieties have become variables. Without reducing quality, flexibility has become another factor. An important indicator to measure market competitiveness. The traditional printing method can no longer fully meet the ever-changing market demand. A brand-new printing method-digital short-run printing was born in the new printing market environment.

Simply put, digital printing is a new printing method that directly images electronic files onto printing media (such as paper), which is different from traditional printing.

What are the characteristics of digital printing?

No need to wait for plate making after printing, real-time error correction, variable printing, on-demand printing

Benefits of digital printing

Easy and fast:

Because digital printing eliminates the need for complicated processes such as film, imposition and printing, it has absolute advantages in small-volume printing and urgent items. In addition, in addition to professional-grade art software, general office software can be directly output to the printing press, saving manuscript conversion time.

Flexible processing:

Comprehensive computerization of printing production allows us to provide customers with flexible printing services and flexibly handle customers' different needs, including content and quantity. This technology for flexible processing of printed materials greatly enhances customers' advantages in a business environment where every second counts.

No minimum quantity requirement:

Digital printing does not have a minimum printing quantity requirement, so it is very flexible and convenient, suitable for large-volume and low-volume promotional materials or small-scale printing to test market tastes.

Why digital printing

Market demand:

Modern business activities require highly immediacy and flexible printing materials, information, content and promotional materials. It will soon become obsolete, and traditional offset printing prints a large number of low-efficiency prints at one time. Although it will reduce the cost of a single piece, it is actually impossible to have such a large demand, and the extra printed parts will actually become waste and be wasted. . Digital printing truly caters to the ever-changing needs of commercial printing products, such as rapid printing of small quantities and flexible varieties.

Future development trends:

Today’s digital business printing market is developing at an alarming rate. The rapid development of informatization has created a large number of needs for distribution, communication, and *** Shared information resources, the backwardness and relatively weak service links of the traditional printing industry, and its own rapid and flexible capabilities have promoted the rapid development of the digital short-run output industry!

Emergency:

Digital printing does not require the complicated process of traditional offset printing. The finished product only needs to be sent from the computer to the printing press. Therefore, it is incomparable to traditional offset printing in urgent printing.

Variable data printing:

Digital printing can output personalized content and changing information supplies, which is simply not possible with traditional offset printing.

Comparison between digital printing and traditional offset printing:

1. Simple process, saving time

Traditional offset printing: design-customer review-production-printing -Proofing-Customer review-printing factory printing-color chasing-finished product

Digital printing: design-customer review-finished product

2. High flexibility

Variable data printing: traditional printing cannot solve this problem.

Correct printing errors in a timely manner: If errors are found in traditional printing, the film must be reissued and reprinted.

Printing products with large variety and small quantity: traditional printing is difficult to solve and the cost is extremely high.

Classification of digital prints:

1. There are many pages but a small quantity is required, such as: tenders, variable information reports, property management manuals, books and periodicals approved by publishers, etc. , download online and print into books, etc.

2. There are many pages, but not many copies are needed. Such as: address books, recipes, reporting materials, VI manuals, training materials, emergency books, instructions, user manuals, planning proposals, etc.

3. The number of pages is small and the quantity is relatively large, but it is not enough to reach the traditional printing batch size. Such as: DM orders, invitations and invitation letters, greeting cards, parking passes, work passes, admission tickets, meeting notices, etc.

Application fields of digital short-run printing

High-quality printing is an important means to strengthen communication between enterprises and users and improve corporate image. Many details that were not originally taken seriously , such as (time-sensitive printed materials, product manuals, user training manuals), etc., have now become important factors that reflect product quality, improve customer satisfaction, and thereby enhance corporate competitiveness. They use professional digital short-run printing service agencies to meet their needs for various document processing. From the perspective of market development, outsourcing services will be the trend of corporate printing needs. In this way, companies can Documents and promotional materials are outsourced to corresponding service providers, thereby reducing their operating costs. Enterprises can use funds to focus on their own business, and at the same time, they can obtain high-quality and efficient printing products from professional suppliers.

The main successful applications of digital printing in China

1. Commercial printing applications: short-run, quick printing, tender documents, VI manuals, product manuals,

2 , Postal customer applications: direct mail business letters, personalized postcards, personalized stamps.

3. Publication printing applications: short-run books, proofreading sample books, books for review, subscription books, reprinted books, personal publishing, and academic monographs.

4. Printing applications in colleges and universities: constantly updated textbook reference materials, lecture notes, academic papers, and personal monographs.

5. Card making industry applications: social security cards, phone cards, photo cards.

6. Government printing applications: meeting documents, information compilation, situation briefings, confidential information printing, etc.

7. Personal applications: personal calligraphy and painting/photography/design portfolios, personal postcards, personalized invitations and invitations, personal wall calendars, annual calendars, desk calendars, holiday greeting cards, personalized certificates, personal monographs, personal Publish a book.

Main market application directions of digital printing

1. Business supplies: high-end business cards, letter paper, envelopes, notes, forms, labels, postcards, greeting cards, work permits, CD stickers...

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2. Business supplies: Tenders, plans, plans, company profiles, brochures, corporate annual reports, financial reports, product catalogs, investment reports, VI manuals, leaflets, posters, price lists, invitations, Letter of appointment, recipes, tea recipes, drink lists, coupons, internal journals...

3. Meeting supplies: briefing materials, proposal charts, slides, feasibility reports, agendas, folders, memos , name tags, table cards, venue posters, address books, newsletters, notices, summary reports...

4. Personalized supplies: personalized postcards, wedding cards, invitations, calendars, Christmas, New Year cards, commemorative albums , membership card, badge, work permit, graduation thesis, graduation album, graduation recommendation letter, certificate of award, admission notice, graduation certificate, photo album, photo album, personal book...

5. Industrial production: Digital proofing, rapid printing, short-run books, online printing, magazines and periodicals, digital photos, photo albums, photo albums, anti-counterfeiting printing, card printing, label printing, variable data printing, database printing...