After we design the logo using CDR software or AI software, we must save it in vector format, such as CDR and AI formats. The vector format can be infinitely enlarged or reduced without affecting the quality of the picture. If you want to save it in JPG, psd or TIF format, it is recommended that you have a size of 20*20cm, a resolution of 300 pixels/inch, and the format should be CMYK, which basically meets the standards for all types of printing.

There are eight internationally recognized standard advertising sizes, and the use of each advertising specification also has a certain range.

①120×120, this advertising specification is suitable for product or news photo display.

②120×60, this advertising specification is mainly used for LOGO.

③120×90, mainly used for product demonstrations or large-scale LOGO.

④125×125, this specification is suitable for image advertisements that show photo effects.

⑤234×60, this specification is suitable for frame or left and right advertising links on the homepage.

⑥392×72, mainly used for advertising banners with many pictures, used for headers or footers.

⑦468×60, the most widely used advertising banner size, used for headers or footers.

⑧88×31, mainly used for web links or small website LOGOs.

There are currently three specifications for website LOGO:

①88*31 This is the most common LOGO specification on the Internet.

②120*60 is used for general-sized LOGOs.

③120*90 is used for large LOGO.

The following rules must be followed when designing a logo:

Can the logo be horizontal or vertical?

The logo must be able to be registered

Can the logo be absent? Use it when enclosed by a rectangle

Buy the font used for the logo

The logo implies a brand and must leave impressions and clues to people

Use it skillfully Color, the color of the logo is not chosen randomly, but defined logically