Since Want Want 1992 invested in the mainland market, in just a few years, through the unremitting efforts of all employees and correct and successful marketing strategies, all kinds of high-quality products have entered thousands of households, and "Want Want" has become a well-known brand known to all ages. While the enterprise has continuously achieved good economic benefits, Want Want attaches great importance to the development of social welfare undertakings and the establishment and interaction with various regional parties (especially the government and functional units). Therefore, Want Want China King Foundation was established in June 1997, specializing in social welfare development and corporate public relations.
Headquartered in Shanghai, China King Foundation has set up 12 branches in Hunan, Hubei, Jiangsu, Shanghai, Zhejiang, Beijing, Sichuan, Fujian, Liaoning, Guangdong, Shandong, Xinjiang and other places (Hubei and Xinjiang were established in 2006), which are engaged in emergency relief, respecting the elderly and caring for the young, helping the disabled, medical care and helping students. Every year, through the large-scale public welfare activities carried out by the Central Committee, the Taiwan Affairs Office, the Soong Ching Ling Foundation and other units, such as the annual flood disaster since 1997, the SARS in 2002, the Xinjiang earthquake in 2003, the dwarf village in Henan, the Tongchuan mine disaster in Shaanxi in 2004, the Jiangxi earthquake in 2005 and the Qitaihe mine disaster in Heilongjiang, the average annual donation of cash and products is about 10 to 20 million yuan.
By the end of 2005, Want Want had spent more than 1 100 million yuan on social welfare undertakings. 65438+February 30, 2008; In the "2008 World Brand Value Lab Annual Award" selection activity organized by the world authoritative brand value research institution-World Brand Value Lab, Want Want won the "China's Most Competitive Brand List" award for its good brand impression and brand vitality, and won wide acclaim from consumers.