[Edit this paragraph] Founder
Giorgio Armani
He is the most elegant designer in the world, he is the favorite of Hollywood movie stars, he He is the object of much talk among the world. Giorgio Armani is a fashion design master who is regarded as an idol by everyone; a gentleman who has created a legend in the fashion industry; and a compassionate person full of love.
On July 11, 1934, Giorgio Armani (Giorgio Armani) was born in Piacenza, northern Italy. Like the birthplace of Latin, Armani’s life was also given a magical color . In 1957, after being discharged from the army, he worked as a window designer at the department store "La Rinascente". In 1961, he joined the famous fashion design company Nino Cerruti and became the assistant of Nino Cerruti, the father of Italian fashion, and began to make a name for himself in the fashion industry. However, the romantic and casual Italian people resolutely gave up the generous treatment of large companies and began to plan their own careers.
In 1975, with the encouragement of his friend Sergio Galeotti (Sergio Galeotti), he founded his own men's clothing brand under the name Giorgio Armani. Since then, he has created a period that has amazed the fashion industry. myth.
"Casual elegance" is the style that Armani has been pursuing since its creation. The delicate texture and simple lines all highlight the characteristics of comfort, freedom, unrestrainedness and freedom. The seemingly inadvertent tailoring vaguely reveals the beauty and strength of the human body, which not only abandons the boringness of the corset suit but also subverts the hippie style. Cynical. Giorgio Armani believes that design is a way to express one's own feelings and emotions; it is the best interpretation of the pursuit of beauty; it is an eternal challenge to comfort and luxury, reality and ideals. Today, Armani is no longer just a fashion with white letters on a black background. It represents a way of life, a symbol of unrestrained and vitality, which interprets the magnificence, sexiness, comfort and creativity of men and women to the extreme.
Today, Armani has its footprints in more than 100 countries around the world, and owns multiple series such as Giorgio Armani Le Collezioni, Emporio Armani, and Armani Junior. Products have gradually become more diversified, expanding from clothing to perfumes, leather bags, jewelry, glasses and other fields, and even entering the mainstream bar and hotel industries.
His great success in the fashion industry has won him countless honors, but his unhesitating devotion to charity has made him even more respected by the world.
His early military experience had a great impact on Armani’s life. His extraordinary achievements in fashion design are not the ultimate criterion for his success. His unremitting pursuit of charity is his most powerful personal charm. of manifestation. This design master, whose personal wealth has reached 5 billion US dollars, has always been frugal in life, but he is extremely generous to others. For many years, he has been traveling around the world on behalf of the poor.
In 2002, in recognition of Armani’s outstanding performance in rescuing refugees, the United Nations High Commissioner for Refugees invited Armani to serve as the organization’s goodwill ambassador. “I am proud to welcome Armani as UNHCR’s Goodwill Ambassador and very grateful to him for accepting this position.” said UNHCR official Luther Lubes.
During his tenure as ambassador, Armani personally raised funds for the organization and expanded the organization's public influence through various means, calling on the international community to pay attention to the refugee community. In the face of the crisis in Afghanistan, Giorgio Armani specially organized a Christmas charity event, not only donating a large amount of charity and placing fundraising advertisements, but also donating funds from the sale of products to Afghan refugees. To support the work of the United Nations High Commissioner for Refugees, Armani also specially designed a mug inspired by his trip to Shanghai. Part of the proceeds from the sale of the mugs will go towards relief efforts for more than 200,000 refugees around the world. "I greatly admire the tireless work of UNHCR. I will do my best in my ambassadorial duties. Although the work of helping the world's refugees is extremely difficult, I always believe that everyone has the opportunity to make a difference. I hope I can do the same "We have a responsibility to make this world a better place," Armani said.
In particular, we provide assistance to young refugees and help them rebuild their lives. After all, children are the future of the world. ”
Giorgio Armani believes that whenever he engages in a new charity, it is as exciting as designing a new work. In 2004, Armani brought his charity love to sports In the field of sports, a book titled "Faces of Sport" was published with Special Olympics athletes as the protagonists, and all proceeds from the sale of the book were used to improve the daily training quality of Special Olympics athletes and improve the living standards of people with intellectual disabilities.
In the long journey of charity, Giorgio Armani has always been a pioneer, extending a helping hand to every corner of the world. On September 21, 2006, Armani supported him at the Earlscott Exhibition Center in London. The latest masterpiece - "Product Red (red product)" series held a grand fashion conference. The bright and passionate red exuded human mutual help and care, and the simple and elegant style reflected George's sincere and frank personality at the conference. Armani said affectionately that charity will be his lifelong career. He will donate the profits from this latest product to support the work of the Global Fund for AIDS in Africa, especially to help African women and children fight AIDS. . His initiative moved everyone present.
For charity, Giorgio Armani compared it to a paintbrush that decorates beautiful dreams, just like design, it should be integrated with one's own emotions and filled with emotions. In the heart. He will create a new world with sincerity and sincerity, without sorrow and pain, only with comfort and comfort like Armani.
[Edit this paragraph] Family Archives
Year of creation: 1975 in Milan
Founders: Giorgio Armani and Sergio Galeotti
[Edit this paragraph] Historical inheritance
Founder Giorgio Armani Born in the suburbs of Milan in 1934. After serving in the military in 1957, he worked as a "window dresser" for the then-department store "La Rinascente" Armani Designer. He went to work as a designer at Nino Cerruti.
In 1974, he formed a joint venture with his friend Sergio Galeotti and established a men's clothing brand named Giorgio Armani. As soon as he debuted, Giorgio Armani's first men's clothing series was deeply loved. The attention of fashion buyers and the media. The blazer is its signature piece, with beautiful tailoring, chic and easy to wear. In 1975, it added a women's clothing line. It is worth mentioning that her sister Rosanna Armani is a Top model in Italy. Giorgio Armani is well-known.
Giorgio Armani’s reputation is growing day by day, and his business is growing day by day. It seems natural to open a second line. In 1981, Emporio Armani was officially established and the first Emporio Armani store was opened in Milan. "Emporio" is Italian, meaning "department store". From its name, you can imagine that Emporio Armani is an Armani department store, with a wide variety of products: men's and women's clothing, shoes, perfumes, eyewear and accessories, etc. The style takes a youthful approach, providing an alternative to young people who love Armani but don’t like to wear the mature main line, a lifestyle department store they love.
Taking the power of Giorgio Armani, Emporio Armani became very popular in the 1980s, and branches opened one after another, from Milan to America and Asia. In recent years, Emporio Armani Caffe has been opened in twelve different cities around the world, such as Paris and Daban, integrating concepts such as music, food, and interior design aesthetics, and demonstrating the leisure life philosophy of a generation of famous Italian teachers to ordinary people. . As a sub-brand of the famous Armani, Armani Exchange targets the young and fashionable consumer group, and its designs are also more avant-garde and bold.
This season's Armani Exchange takes "Sexy in the Dark" as its theme, with black as the main color and denim, knitted and other fabrics used to create a young and energetic seductive style. While sexy and seductive, it also continues Armani's famous elegance and charm, which is sexy and wild but never kitsch.
[Edit this paragraph] Clothing brand lines (product positioning arranged from high to low):
1 Armani Prive - haute couture clothing
2 Giorgio Armani ——Advanced ready-to-wear
3 Armani Collezioni--ready-to-wear
4 Mani--women's ready-to-wear
5 Emporio Armani--ready-to-wear
6 AJ Armani Jeans - Casual wear and denim
7 A/X Armani Exchange - Casual wear
8 Armani Junior - Children's wear
[edit This paragraph] Designer
Giorgio Armani
[Edit this paragraph] Brand products
Categories: men's clothing, women's clothing, sportswear, sporting goods, jeans, Leather jewelry, accessories, perfumes, home accessories.
[Edit this paragraph] Design style
In 1970, Giorgio Armani and architect Sergio Galeotti co-founded the company, and then in 1975 Created the company "Giorgio Armani" and registered his own trademark.
In 1974, when Giorgio Armani’s first men’s fashion show was completed, people called him the “King of Jackets.”
In 1984, the low-price brand Ampolo Armani was founded.
Today, Armani's business has spread to more than 100 countries. Armani is Europe's top and one of the most fashionable men's clothing brands in the world. In addition to high-end fashion Giorgio Armani, it also has multiple sub-brands, such as ready-to-wear brand Emporio, women's clothing brand Mani, casual wear and denim brand Armani Jeans, etc. In addition to clothing, the product categories also include ties, glasses, silk, etc. towels, leather goods, perfume, etc. Emporio Armani is a very successful brand. "Emporio" in Italian means department store, that is, "Armani Department Store", which is the brand of Armani's young series.
[Edit this paragraph] Brand Introduction
In an era where gender is becoming more and more confused, clothing is no longer absolutely differentiated between men and women. GIORGIO ARMANI breaks the boundaries between masculinity and femininity. , one of the designers leading women’s clothing towards a neutral style. ARMANI majored in science courses at school, studied medicine at university, and served as an assistant medical officer during his military service. The analytical training of rational attitude and the concept of world balance are the criteria for his clothing design.
ARMANI creates clothing not out of fantasy, but from observation. When he sees the elegant way others dress on the street, he reorganizes it in his own way to create his own elegant form that belongs to ARMANI style. Many of the world's top executives and Hollywood movie stars fell in love with this kind of creative style and became followers of ARMANI. There is even a popular saying in Hollywood: "When you don't know what to wear, just wear ARMANI!". Judy Foster is a loyal supporter of ARMANI.
In men's and women's clothing, simple suits paired with perfect unisex tailoring are not inappropriate or out of fashion at any time or occasion. Fans from all over the world are even more diverse across professions and industries. age. ARMANI's accessories include leather goods, shoes, glasses, ties, silk scarves, etc., which pay attention to the exquisite texture and simple lines like the clothing, clearly setting off the simple Italian style clothing. Even the swimsuits omit complicated decorative lines and focus on sculpting sexy curves, giving them an indescribable elegance.
GIORGIO ARMANI has many sub-brands, such as ARMANI JEANS men's and women's denim series, GIORGIO ARMANI JUNIOR men's and women's children's clothing series, as well as snowwear, golf clothing series, etc. Among them, the most mature one should be EMPORIO ARMANI men's and women's with the eagle as its symbol. Pack. Various brands have attracted loyal supporters, and an ARMANI trend is blowing in the fashion circle.
Armani Prive Haute Couture: Red Carpet Actress Uniforms
Soft and docile body lines and femininity display, this is a new definition given to Haute Couture by Giorgio Armani. The focus is on the natural beauty of the human body, with precise shoulder line processing and slender waist tailoring, making the bud and lantern-shaped skirts more fluffy and sexy, while the geometric thin-line patterns create a visually confusing three-dimensional aesthetic.
Armani is eager to get rid of the stereotypes that the brand has always had. For example, everyone always believes that Armani is synonymous with high-end suits. Delicate pleating and a large number of hand-made details have become the main focus. The transformation of the entire show is like a prediction experiment for the designer's personal career growth. The stage uses the three-dimensional texture of seersucker to construct his latest favorite feminine temperament. , and long dresses in moderate colors are the first choice for Hollywood actresses on the red carpet.
Giorgio Armani Haute Couture: Financial Street Power Suit Giorgio Armani is the favorite of Wall Street. Men spend a lot of money to own one, while women are obsessed with the elegance and nobility revealed in his refined style. The letters Giorgio Armani have always been associated with the image of elegance and moderation. His clothes are neither rude or illegal, nor too gorgeous and vulgar, wandering between classic elegance and casual romance. Giorgio Armani's clothes have a sense of class and taste - not only expensive, but also sophisticated. In most cases, "wearing Armani" is a status symbol, even though this is a new economic era that values ??personal freedom. No matter at any time or occasion, Giorgio Armani's clothing is not inappropriate or unpopular. Many of the world's top executives have taken a fancy to Giorgio Armani's creative style and become his followers. Giorgio Armani's accessories include leather goods, shoes, glasses, ties, silk scarves, etc., which pay attention to exquisite texture and simple lines just like clothing.
Compared with Lagerfeld, who wears sunglasses and shakes a paper fan all day long, and Versace, who is gorgeous, indulgent and has an alternative style, Armani is more like an ascetic - his style is neither trendy nor traditional. He is able to create an almost perfect and stunning balance between market demand and elegant fashion: neutral colors, elegant tailoring that eliminates the need to show off, and at the same time deleting irrelevant details in the design, which is also a key to clothing tailoring. a major contribution. His simplicity always wanders between tradition and modernity, blurring the indelible boundary between tradition and modernity. Armani displays the unique luxury temperament of traditional European clothing in simplicity, while skillfully interweaving modernity into the traditional artistic conception, giving the clothing an "inexhaustible" style. At first glance, you may think it is very mediocre, but at second glance, you will feel that it has washed away the complicated nobility and bold modern passion. Perhaps it is this unique charm hidden under the ordinary appearance that enables him to control a large number of loyal consumers like a magician.
Giorgio Armani has made an unprecedented and bold subversion of women's clothing styles, making Armani suits the favorite of high-end professional women. The most representative one is the advent of Armani's "power suit" for men and women in 1980. The "power suit" has become a symbol of the era of international economic prosperity. Inspired by golden era Hollywood, this design features wide shoulder lapels and wide-legged trousers. Richard Gere appeared in a full Armani "power suit" in "American Gigolo", and the brand began to leave a deep impression on the audience.
[Edit this paragraph] Emporio Armani ready-to-wear: for ambitious young people
How to establish a relationship with Giorgio Armani in the most economical way? Go to Emporio Armani. The price range of 3,000 to 5,000 yuan is a great temptation for ambitious young people. As the founder of the "secondary brand" concept in the fashion industry, Giorgio Armani experimentally launched Emporio Armani with the eagle as its logo in 1981, pioneering the trend of brand extension. "Emporio" means "department store" in Italian. As the name suggests, Emporio Armani is an Armani department store with a wide range of products: men's and women's clothing, shoes, perfumes, eyewear and accessories, etc. The style takes a youthful route, providing a good choice for young people who love Armani but don't like to play the main line of mature, a favorite department store.
Emporio Armani inherits the design charm of Giorgio Armani, but it is more casual than the main line. The materials for making shirts are varied, sometimes adding fur, sometimes using velvet. In this way, it is less serious and more relaxed and elegant, which is suitable for the new generation. The 2008 spring and summer Beyond series demonstrates a unique style, bringing fresh curves and tailoring, and interpreting distinctive lines without betraying Armani's consistent temperament. The coat of soft material has sharp lines, straight shoulders and hip length, and is paired with trousers made of stiff material. Similarly, the color tone also plays a softening role, making the overall tailoring curves of the series more elegant. Giorgio Armani's favorite minimalism is reappeared in front of us. Dresses, shoes and accessories are all in natural colors, creating artistically beautiful curves and highlighting Beautiful posture. The spring and summer series are simple and exquisite. The tops and bottoms are transformed into simple jumpsuits. The styles are soft and a little sexy, without the tough feeling of sportswear, or they may be nailed with sequins to show their charm. In addition, there are also tight-fitting mini shorts. Jumpsuit. The image of this season's suit is still chic and confident, but the piping embellishments add a touch of charm, making it look summery.
[Edit this paragraph] A/X Armani Exchange casual wear: denim is also elegant
The consumer group targeted by A/X Armani Exchange is the young and fashionable trend group, and the design is also more Avant-garde and bold. As the youngest brand under the Giorgio Armani Group, it has inherited the aristocratic blood of Giorgio Armani since its establishment in 1991. It is increasingly favored by young people for its unique style of affordable prices and straightforwardness. It started with high-quality casual wear. Its design style not only implements Giorgio Armani's simple concept, but also strives to seek self- and individual independence in the complicated urban life.
The denim series of A/X Armani Exchange are different from traditional denim brands. They do not focus on casualness at all, but use overt elegance and hidden sexy expressions to show the uniqueness of the wearer. This season brings tropical journeys into exotic dreams. Cultural contrasts and new aesthetic rules are new themes in clothing design. The pattern and style information conveys elegance through comfortable and simple patterns, technical fabrics and washed colors, and combines the spirit of sportswear and uniforms, full of sexy charm. The retro style, coloring, dark dyeing and distressing of the clothes all create an aesthetic style.
[Edit this paragraph] Chronicle of Armani
Born in Italy in 1934
In 1960, he worked as a salesman and window designer at La Rinascente department store in Milan< /p>
Served as Nino Crutti’s assistant from 1964 to 1970
In 1975, he founded the brand Giorgio Armani with Sergio Galeotto
Launched successively from 1975 to 1981 Giorgio Armani Le Collezioni, Mani Uomo and Donna, Armani Junior, Armani Underwear, Armani Swinwear, Emporio Armani, Armani Jeans series
In 1982, he became the second Dior to appear on the cover of <
1987~1997 launched glasses, jumpsuits, water skiing suits, golf accessories, watches and other accessories series
In 1984 launched the perfume Armani men's cologne
Received an honorary doctorate from the Royal Academy of Arts in 1991
Launched the perfume Gio in 1992
Launched the perfume Aqua di Gio in 1995
1998 Launched the perfume Emporio Armani
[Edit this paragraph] Brand identification method
Giorgio Armani Bornnvo
It is the most expensive line of Armani. The dress is formal, mostly for For evening wear, the logo is "white text on a black background" on the clothing strip.
Giorgio Armani Collezioni
Cheaper than the previous group, the cloth label is "white text on a black background", focusing on formal wear in the workplace.
Emporio Armani
An earlier developed sub-brand. The logo has an eagle pattern in the middle. To prevent counterfeiting, the tag has been replaced with a laser anti-counterfeiting one. There are letters in the center of the eagle pattern
Other sub-brands, the color of the cloth label is mostly "white on black background".
In 1964, Armani, who had never received formal training, designed a men's clothing series for Nino Cerruti, the father of Italian fashion. Encouraged by his friend Sergio Galeotti, Armani became a freelance fashion designer and fashion consultant in 1970. In the Italian fashion industry, Armani began to rise to prominence. Between 1973 and 1974, he launched the bomber jacket, which used leather as an ordinary fabric, to great acclaim at the Italian Fashion Show held in the White Hall of the Beati Palace in Florence.
In 1975, Armani and Galeotti founded their own company, Giorgio Armani Co., Ltd., and established the Armani trademark, and the "Giorgio Armani" brand was officially born. In July of that year, Armani launched a revolution in the fashion industry with the launch of a lineless and structureless men's jacket. His designs are relaxed and natural, and the beauty of the human body is vaguely highlighted under the seemingly casual tailoring. It not only abandoned the boring suits that tightened the male body in the 1960s, but also differed from the hippie style popular at that time. Three months later, Armani launched a loose women's jacket, using traditional men's fabrics, as simple and soft as the men's jacket, and revealing a bit of masculine majesty. Since then, Armani, like French fashion masters Paul Poiret and Coco Chanel, has made unprecedented bold subversions of women's clothing styles, making Armani fashion the favorite of high-end professional women.
In 1980, the exquisitely tailored Armani "power suit" for men and women was launched. The "power suit" became a symbol of the era of international economic prosperity. This design was inspired by Golden Age Hollywood and featured wide shoulders and large lapels. In 1980, Richard Gere appeared in a full Armani "power suit" in "American Gigolo". The film was a huge success and the Armani brand left a deep impression on many viewers.
After that, Armani began long-term cooperation with film and television stars, and even designed a large number of theater and dance costumes.
In 1982, Armani became the first fashion designer to appear on the cover of Time magazine since Christian Dior in the 1940s. He often invites Hollywood stars to wear his own brand clothes to attend the Oscars. A large number of celebrities such as Michelle Pfeiffer and Jodie Foster are his loyal customers.
In the 1980s, Armani began to expand his sub-line brands. In addition to "Giorgio Armani", which represented high-end fashion, he also successively launched "Love", a ready-to-wear brand for young people. Emporio Armani", women's clothing brand "Mani", casual wear "Armani Jeans" and lively children's clothing, etc. In addition, there are ski clothing, golf clothing series and so on. Formal clothing from the Giorgio Armani brand has white text on a black background, while clothing suitable for general occasions has black text on a white background. As for secondary brand clothing, the eagle is often used as a symbol.
The fabrics of Giorgio Armani brand clothing are quite expensive. In order to meet the public's demand for the brand, the fabrics used in slightly cheaper sub-brand clothing are mostly synthetic fibers with the latest technology, which are difficult for outsiders to imitate.
Armani has always been a master in combining artistic creativity with commercial operations. His ready-to-wear profits are among the highest in the industry. Although he has developed a large number of new product lines, his brand has never dropped in price. Today, Armani's business has spread to more than 100 countries and regions. In addition to clothing, its product categories also include ties, glasses, scarves, leather goods, shoes, fragrances, etc. These accessories are also the same as clothing. All emphasize exquisite texture and simple lines, revealing Armani-style "casual elegance".