In recent years, there have been various rankings of the top ten ceramic brands on the Internet, with different opinions, and consumers are often at a loss. In fact, the development of the ceramic industry has also been changing with each passing day in recent years. The strength of major brands has waxed and waned, and competition has It is becoming increasingly fierce. Judging from the current market response, the author believes that the top ten ceramic brands are (in no particular order):

Nobel

Founded in Hangzhou in 1992, it is a foreign-owned company The company has won many honors and is a national first-line brand. In recent years, the brand has been promoted very hard, especially the advertising effect of CCTV, which has greatly increased its popularity. The company's management strives for excellence, and its products and product matching are relatively good. It is a leader in ceramic tiles nationwide. One of the brands, but the price is relatively expensive, which is not easy for many consumers to afford.

Dongpeng

Dongpeng Ceramics is an early brand in Shiwan, Foshan. It has won many honors such as China's Well-known Trademark and China's Famous Brand. Its products are very popular among consumers. In addition, its outlets The layout is reasonable and it is one of the leading brands in the field of polished tiles. Relatively speaking, its product prices are relatively high. In 2009, it invited Winter Olympic champions Shen Xue/Zhao Hongbo to endorse and broadcast advertisements on multiple CCTV channels, which further demonstrated its brand strength. However, In 2010, the Handan Incident occurred again. Online videos spread widely and had a very bad impact.

Marco Polo

Dongguan’s brand has very good cultural communication and has many honors such as China’s well-known trademarks. It is the leading brand of antique bricks in China. From the current industry point of view, in antique bricks The brick sector is far ahead, and its outlets have complete price comparisons, but relatively speaking, the prices are relatively high.

Jiajun

The company was founded in 1998. It mainly takes the high-end route. Its products are very expensive and are more suitable for decoration in hotels and the like. They are not suitable for home decoration and are not cost-effective. , consumers have little choice.

Shunhui

Foshan Shuncheng Enterprise’s No. 1 brand has the highest cost performance, excellent quality, and relatively stable products. It has always been very low-key. In 2011, it began to advertise on CCTV. The popularity of the brand has been significantly improved. The brand has also demonstrated its brand strength in nearly a thousand outlets across the country. In addition, the service is also very good, and it has received favor from consumers. In the sample survey, it won the title of "National User Satisfaction Product" and "Guangdong Province User Satisfaction Product". " and other honors, has a good reputation, and is known as the "kingdom of porcelain tiles" in the industry. In 2009 and 2010, it undertook the largest project in the history of the ceramic industry - the engineering supply of Kunming Luosiwan International Trade City, with excellent quality.

Xin Zhongyuan

It integrates many honors including China's well-known trademarks, China's top ten ceramic brands, China's 500 most valuable brands, and top 100 building materials companies. In recent years, group buying has achieved It is very popular, but the battle line is too long, especially since there have been major quality problems, and there are too many production bases; the products are of mixed quality; there are too many first-class products, and the brand reputation is poor.

Oshennuo

It is positioned as high-end, focusing on luxury. It makes better polished tiles. It belongs to the same company as Teidi Ceramics, but its price is very high, which is difficult for many consumers to accept. , and the brand awareness is not too high, so overall it is not suitable for ordinary home decoration.

Mona Lisa

Antique bricks have performed strongly in recent years, with a good brand image and good publicity in recent years. However, the network is not sound enough, there are no stores in many places, and the quality seems to be poor. It is not very good, but it has been dedicated to the production of thin plate products in recent years and has achieved good results.

Europe and the United States

Foshan’s established companies have relatively low product prices. However, due to poor company management and frequent internal personnel turnover in recent years, product quality has been unstable and their reputation in the industry has been poor. Unfortunately, there are frequent frictions between dealers and manufacturers, which affects the development of the entire brand.

Jin Yitao

Mainly engaged in antique bricks, it has developed rapidly in recent years. It has taken advantage of several events, such as the Chelsea Invitational Tournament, Huang Jianxiang's autograph signing and other activities, to increase its brand reputation. However, the brand The network is not comprehensive enough, some places are selling very well, and some places simply can't do it, or they don't have stores.