Online real-name is the easiest to use, the largest usage, the widest coverage, and the most common way for customers to find businesses in China. It represents the inevitable trend of Chinese Internet access. In the address bar of the browser, use the Chinese and English names of websites, enterprises, institutions, trademarks, products, etc. to directly access the corresponding website or web page, without having to enter complicated and difficult-to-remember domain names and URLs. When a company registers its name and brand as an online real name, customers can identify the company's website through these familiar names. The original influence of the brand offline can be smoothly extended to the Internet, quickly becoming the company's online signature. Online real-name helps companies protect brand resources and avoid the loss of corporate intangible assets online

In the browser address bar, customers do not need to enter complex and difficult-to-remember domain names and URLs. They only need to directly enter their online real-name (which can be Company name, product name, trademark name and other names that meet the standards), you can directly access the website, which is in line with Chinese people's language and Internet habits.