The Piko brand was formed in the Hawaiian Islands. From the original beach and surfing casual wear, it gradually formed a series of casual wear with a strong marine cultural atmosphere. The pronunciation Piko represents "waves of the sea" and "surfing" in the local Hawaiian language, and has extended meanings such as "sunshine", "life" and "health". Piko's logo design is also based on the outline of the waves. It is formed through abstract processing, which also hints at the human navel, the origin of individual human life.

In China, the Chinese brand name of Piko is "Binku" based on the homophony of the English pronunciation of the Piko brand, its product style and the way the target consumer group understands fashion. "Bin" interprets the regional characteristics of the brand's origin, and "cool" represents the casual style and characteristics that Piko products will provide to Chinese consumers.

The registered owner of the Piko English and graphic logo in China is the Japanese company CRYMSON. Wuxi Mengdao Fashion Co., Ltd. owns direct-operated stores, goods, graphic images, advertising, etc. in mainland China. The only right to use this trademark; the registered owner of Piko's Chinese trademark "Binku" in China is Beijing Weigan Garment Co., Ltd., and Wuxi Mengdao Fashion Co., Ltd. also has the above rights.