Trademark is a symbol to distinguish different sources of goods or services, while enterprise name is the language to distinguish different enterprises. The trademark used by an enterprise must be approved and registered by the Trademark Office of the State Administration for Industry and Commerce before it can obtain the exclusive right, while the enterprise name can only obtain the enterprise name right within a certain geographical scope after it is registered by the industrial and commercial bureau at or above the county level. The procedures, departments and scope of protection of the two rights are different. On the other hand, trademarks are closely related to enterprise names. For example, some enterprises register the core part of the enterprise name as a trademark. The conflict between trademark right and enterprise name right is mainly that a well-known trademark is used by other enterprises intentionally or unintentionally as the core part of enterprise name, or a significant part of other enterprises' well-known names are applied for registration as trademarks, which causes confusion between registered trademarks and enterprise names, and the state's protection of trademark exclusive right conflicts with the protection of enterprise name right. At present, it has been clearly stipulated in the law to solve the conflict between enterprise name right and trademark right: Article 5 of the Regulations on the Administration of Enterprise Name Registration stipulates: "The registration authority has the right to correct the inappropriate enterprise name that has been registered, and the higher registration authority has the right to correct the inappropriate enterprise name that has been registered by the lower registration authority. Any unit or individual may request the registration authority to correct an inappropriate enterprise name that has been registered. " Article 9 stipulates: "The name of an enterprise shall not contain the following contents and words: (1) It harms the interests of the state and society; (two) may deceive or mislead the public; ..... "This regulation clearly states that if the registered enterprise name may cause deception or misunderstanding to the public, it can be corrected by the registration authority. Article 41 of the Trademark Law and Article 25 of the Implementing Rules stipulate that if a registered trademark violates the provisions of Articles 10, 11 and 12 of this Law, or is registered by deception or other improper means, the Trademark Office shall revoke the registered trademark, and other units or individuals may request the Trademark Review and Adjudication Board to make a ruling to revoke the registered trademark. The following acts belong to the act of obtaining registration by deception or other improper means referred to in the first paragraph of Article 41 of the Trademark Law: (1) fabricating, concealing the truth or forging registration application documents and related documents; (4) infringing upon the lawful right of prior registration of others; (5) Obtaining registration by other improper means. Among them, infringement of others' legal prior rights includes infringement of others' legal prior registration of enterprise name rights. For this kind of infringement, others may apply to the Trademark Office or the Trademark Review and Adjudication Board for cancellation of the registered trademark. When determining whether it constitutes an infringement of the exclusive right to use the enterprise name or trademark of others, the following aspects should be considered: (1) the time when the enterprise name or trademark is registered; (two) whether the use of registered enterprise name and registered trademark will lead to misunderstanding of the source of goods or services; This misunderstanding includes not only the misunderstanding of the source of goods or services, but also the misunderstanding of the relationship between the trademark registrant or the owner of the enterprise name and the actual user of the trademark or enterprise name; (3) Which is more famous than trademark or enterprise name? (4) Whether there is plagiarism when applying for registered trademark or registered enterprise name. Imitate others and other subjective malice; (5) Improper use of the enterprise name, including deliberately highlighting the part of the enterprise name that is identical with or similar to the registered trademark of others, and deliberately shortening the enterprise name to enlarge its prominent part, which constitutes the same as or similar to the registered trademark of others; (6) In trademark licensing, when only registered trademarks are allowed to be used, the enterprise name of the trademark owner is intentionally used at the same time, resulting in confusion of the origin of the goods; (seven) other circumstances in which the use of a registered enterprise name or registered trademark causes damage to the trademark right or enterprise name right of others. Therefore, trademark rights and enterprise name rights are protected by law. Only when one party obtains rights through improper means or improperly uses rights will conflicts arise, which can be solved by legal means.