197 1 year, the founder of Nike, Phil Knigt, met Carolyn Davidson on campus, asked her to design some signs and promised to pay him $2 per hour. Caroline later claimed that she spent at least 17.5 hours designing the Nike logo, which meant a design fee of $35. 1984, Nike began to flourish. The elders of the company realized the importance of its logo, so they held a party for Caroline and presented her with a golden Nike logo and 500 shares of the company (about 640 thousand US dollars). The encounter between Nike founder and Nike logo designer is legendary, and the subsequent development of Nike also proves that this is a "happy" story.