This is by far the most common and practical LOGO design method, and the representative logos are Taobao and Tmall. The advantage of designing an enterprise LOGO directly with the brand name is that after the LOGO is released, it can directly strengthen consumers' awareness of the brand and let consumers remember your LOGO and brand quickly. At the same time, using the brand name to make LOGO directly can also avoid duplication, infringement and many other troubles.

method 2: element substitution method

this LOGO design is very common in traditional brands. Modern enterprises and companies are not good at replacing elements. When designing their own logo, they replaced their own brand with another * * * element, so that their own brand can also be associated with this element. Through the combination of symbol elements, graphics and name fonts, this design makes people feel tough and energetic, which is more suitable for male brands.

method 3: cultural integration method

this LOGO design method is often used in enterprises or companies with obvious regional cultural characteristics, such as tourism companies and cultural companies. This LOGO has rich characteristics of personality and humanistic thought, which has a good effect on improving brand tonality.

method 4: symbolic expression

this LOGO design method mainly adopts media techniques related to the expression content, such as graphics, elements or colors. The creativity of the media expresses the abstract connotation in a concrete way. The common LOGO is Unilever, and a U is full of all kinds of symbolic things. However, the design of LOGO in this way needs to understand, classify, summarize and generalize the meaning behind the brand. Only in this way can we extract representative symbol elements and design LOGO.

method 5: color matching

this LOGO design method is widely used in the internet field and has certain modernity and visual impact, mainly because internet people are younger, so they prefer the LOGO with strong visual impact. The design of this LOGO needs strong aesthetic ability and color matching ability. At the same time, because LOGO has a modern sense, it needs more abstract things to replace corporate brands, so that LOGO can convey the mood and tone of corporate brands.