The analysis of how much deposit is required for Hunan embroidery to enter Tmall is as follows:

Hunan embroidery is a traditional ethnic craft in Hunan. It is vivid, lifelike and has artistic characteristics. It can be used as daily home decoration items. . If Hunan embroidery were to be launched on Tmall, it would belong to the home fabric category within the furniture, home decoration, and home textile category. As for how much deposit is required for Hunan embroidery to enter Tmall, the deposit is different for different store types and different trademarks.

Tmall flagship store and specialty store: If you hold the R mark, the deposit is 50,000; if you hold the TM mark, the deposit is 100,000.

Tmall store: If you hold the R mark, the deposit is 100,000; if you hold the TM mark, the deposit is 150,000.

Extended information

In addition to a deposit, you also need to pay annual software service fees and product category deductions to register on Tmall.

The software service fee rate for Hunan embroidery is 5 yuan, and the annual Tmall software service fee is 60,000 yuan (this software service fee is paid once a year, but if the annual Tmall sales reach a certain scale, That is, when the sales reaches 180,000, a technical service fee of 50,000 yuan can be refunded; when the sales reaches 600,000, a technical service fee of 100,000 yuan can be refunded). ?

Reference material: Tmall entry fee