The days are passing by in vain, and our work has entered a new stage. For this, we need to write a good plan. Want to learn how to plan but don’t know who to ask? Below is a project plan format template that I have collected and organized. I hope it can help everyone. Project plan format 1

A project plan should include the following aspects:

1. Cover page

This is easily overlooked part. There are many organizations that believe content is more important than form. In fact, form can better express content. In addition, the project plan is also a very important window for funding agencies to understand us. If you show professionalism and rigor, you will definitely get extra points.

The cover can simply write the project name and date, or it can also include the following information: project name; application (execution) agency; mailing address; telephone, fax, email; contact (responsible) person ;

You can also list bank accounts, lawyers, audit institutions and other information on the cover page.

In addition, if you are raising money from an organization, it is best to add a simple cover letter at the front. Since a project plan can be submitted to multiple funding agencies, a personalized cover letter should begin with "someone from an agency" to show that you value and respect the agency.

2. Project Summary (Overview)

This is the most important part, and it is also the first part that readers read and browse. You must know that the foundation's project managers receive a large number of application requests every day, and they may not have enough time to "read" all the project plans. Therefore, the project summary section will be the decisive factor affecting the outcome of the "primary"; in the summary section, you should bring together all the information that you think is important. The summary generally includes: the background information, mission and purpose of the organization; the problems to be solved by the project and the methods to solve them; the project applicant's capabilities and past successful experiences, etc.

It should be pointed out that although the project summary is placed in the first half of the plan, in fact, this part is written after all the plans have been written.

3. Project background, existing problems and needs

In this section, you need to introduce in detail the existing problems and why you want to design this project to solve these problems. To fully explain the seriousness and urgency of the problem, it is best to provide some data, which not only fully explains the problem, but also shows your understanding of the project. In addition, you can also use some real and typical cases to emotionally move readers and arouse their excitement. It is necessary to explain the cause of the project, the logical causal relationship, the beneficiary groups and its connection with other social issues, etc.

Generally speaking, this part includes the following main information:

* Project scope (problems and events, beneficiary groups);

* Macroeconomic factors that led to the project and social environment;

* Reasons and reasons for proposing this project;

* Other long-term and strategic significance;

4. Goals and outputs

After convincing the funding agency that the “problem” exists, clearly propose your solution. Inter-agency collaboration is encouraged. If you have other institutional partners, make this clear as well.

In this part you should introduce your project plan, the overall goals of the project, phased goals and tasks, and the evaluation criteria for each goal in detail. The overall goal is a long-term, macroscopic, conceptual, and relatively abstract description. The overall goal can be broken down into a series of specific, measurable, achievable, and time-marked stage goals. For example, "reduce illiteracy" is the overall goal, and "by October 2005, make 200 rural women understand 1,000 words" is a specific goal. The statement of goals must be very clear. Most importantly, set goals that are realistic. Don't promise something you can't do. Keep in mind that what funders want to see in a project completion report is that the project actually achieved these stated goals.

5. Benefit groups

In this section, you should give a more detailed description of the project’s beneficiary groups.

If necessary, you can also divide the benefit groups into direct benefit groups and indirect benefit groups. For example, the direct benefit groups of the capacity building project of the NPO Information Consulting Center are domestic NGOs and NGO practitioners, but the indirect benefit groups are the service targets of NGOs. Because through capacity building, the service capabilities and efficiency of NGOs are improved, enabling them to provide better, more and more complete services to their service targets. Another example is a service organization for the disabled. Its direct beneficiary group is the disabled people, and its indirect beneficiary group is their families, and even the entire society.

Many funders hope that beneficiary groups can participate in the project from beginning to end. Especially in the design stage of the project, the participation of beneficiary groups is even more important. You can list in the attachment the activities for the beneficiary groups to participate in the project, including organizing seminars for the beneficiary groups to participate in, meeting topics, time, participants, etc.; at the same time, it also lets the funder know that your project is not only designed for the beneficiary groups , and received their widespread support and recognition.

6. Solutions and implementation methods

Through the above sections, you have clearly explained the existing problems and what you hope to accomplish. Now, you need to introduce how you achieve your goals, that is, what methods and activities you use to achieve these goals.

When introducing the method, you should specifically explain the superior characteristics of this method. You can also list and compare other related methods, cite expert opinions and other failure or success cases, etc. In short, you must fully explain that the method you choose is the most scientific, effective and economical. At the same time, you should also explain that there are certain risks and challenges when your organization adopts this method.

In addition, it is also necessary to mention the conditions and resources required to implement this solution, including: Who? at what time? What kind of equipment is used? What kind of things do you do? What abilities and skills do people who do these things need to have? It is best to describe the job requirements of the main positions in detail in the attachment. Project plan format 2

1: Company summary

Company name: Chinese name Grace, English name "grace"

Main business: travel agency

Place of establishment: XXX, Tianjin City

Planned establishment date: September 11, 20XX

Employees: 6 employees and several part-time tour guides

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Registered assets: 500,000

Purpose: Let every tourist have a different feeling

2: Competition situation and market analysis

1. Advantages

The team composition is young and professional.

The management team of Grace Travel Agency is composed of professionals. They have all studied tourism management for many years and have a lot of practical experience. Be familiar with the operation and management of current travel agencies.

The team is younger, with an average age of 24 years old. Able to proactively absorb advanced management experience at home and abroad but be able to apply it.

2. Disadvantages

The internal knowledge structure of the company is too simple. They are all engaged in tourism management and lack professional talents in finance and marketing.

3. Opportunities

China’s tourism industry is facing this major opportunity. China has now become Asia’s largest source of tourists and the fastest growing outbound tourism market in the world. One of the countries with the greatest potential and widest influence.

At the same time, China’s inbound tourism continues to show an upward trend, and the main source countries are Russia, Mongolia, South Korea, and Malaysia. Japan has always topped the list among these countries and regions.

4. Threats

The main threat to travel agencies is the monopolistic competition of travel agency companies. Although Tianjin’s travel agencies are a mixture of three types, large, medium and small, it is just that the market regulations are not perfect now. Yes, special period. Once the market supervision and regulations are improved, travel agency companies will face important monopolies. This is a period when small and medium-sized enterprises are about to be annihilated, and it is also a period when small and medium-sized travel agency companies are expanding.

After comprehensively analyzing the advantages, disadvantages, opportunities and threats faced by enterprises, I believe that now is the golden period for the development of travel agencies, and it is also the last opportunity for the development of small and medium-sized travel agencies.

Three: Company organizational structure

The company's organizational structure plays a vital role in a company. Our travel agency is positioned as a small and medium-sized travel agency.

We implement a general manager responsibility system. The general manager directly manages the managers of each department and the company’s vice president. At the same time, the vice president has supervisory responsibilities for each department of the company, and the vice president is responsible to the general manager.

Four: Product Development

Grace Travel Agency has been committed to the development of tourism products from beginning to end. Tourism product development is the core and soul of a travel agency. "Travel agencies are not only buyers of tourism products but also developers of tourism products." - Wei Xiaoan "Although travel agencies purchase various tourism services from relevant departments in bulk, they must assemble and process them according to market demand and integrate them into The travel agency's own services, and then form the travel agency's own final product? What the travel agency ultimately sells is a complete tourism product, rather than the scattered parts that make up the tourism product? The core function of the travel agency is production rather than intermediary" (Du Jiang, Dai Bin , 2000)

1. Product development

In terms of tourism product development, we mainly design three products. We try our best to avoid homogeneous products and create a unique style of travel agency.

First, aim at market gaps, introduce new products, and design and develop featured products.

The development of "Modern Cultural Journey" mainly includes four elements: connecting with life; experiencing culture; experiencing leisure; and showing respect. It not only enables tourists to gain knowledge about social structure and natural environment through leisure and experience, but is also characterized by enhancing their environmental awareness and social responsibility, especially emphasizing tourists' respect for foreign cultures and delicate communication. In addition, the "City Lights" series of products, the "Family Cultural Journey" series of products specially designed for children aged 6 to 14 and their parents, and the "Cultural Period" special products, including pop or classical concerts, opera performances, and various festivals There are themed trips such as activities and dining, as well as high-quality "language learning trips" designed for school students and adults.

Second, due to the fact that in modern society, "male-centered consumerism is transforming into female-centered consumerism."

This is Karl Bol, chairman of the my country International Advertising Association. A point of view expressed during lectures in our country. The female travel market is not only a realistic market but also a huge potential market. Therefore, as a travel practitioner for this market segment, I deeply feel the shortcomings of the travel products provided by travel agencies. The monotony and identity of the product cannot arouse the desire of female consumers to consume immediately. Therefore, the development of the modern female tourism market should be discussed from the perspective of gender market segmentation and more products suitable for modern female tourism should be designed.

Learn from my country’s neighboring country Japan and conduct research on the female market. The new consumption trend of "mother-daughter consumption" was also first proposed by Japanese merchants. The lifestyle of mothers and daughters traveling and shopping together is called "mother-daughter consumption" in the business field. Around 2000, Japan's tourism industry noticed the consumption trend of mother-daughter combinations between 50 and 60-year-old mothers and 25-30-year-old daughters. A tourist market survey conducted by the Japan Transportation Corporation shows that family travel accounts for 43% of the domestic travel market and 26.3% of the overseas travel market. Among them, the combination of parents and children accounts for 10.4% of domestic travel and 10.8% of overseas travel. Most of the combinations of parents and children are mother-daughter pairs. As a result, the Japan Transportation Corporation has developed many tourism projects that cater to the consumption tastes of mothers and daughters. Based on Japan's development model, we launch "Mother-Daughter Talk Tour" and "Mother-Daughter Leisure Town Tour".

3. Grassland Tour

With its own culture, grassland has always been a place that people yearn for, and grassland tour is also our main brand. Although in 2008, the total revenue of Inner Mongolia's tourism industry was 46.885 billion yuan, a year-on-year increase of 19.98%; in 2009, Inner Mongolia's tourism industry overcame the impact of the international financial crisis and the H1N1 epidemic. Despite the sharp decline in inbound tourism, the tourism industry continued to maintain its growth With rapid development, the region achieved total tourism revenue of 61.135 billion yuan, a year-on-year increase of 30.39%.

However, due to the serious damage to the ecological environment of Inner Mongolia's grasslands, the lack of high-quality talents among tourism practitioners, and the immaturity of the guiding ideology for developing tourism, the contradiction between supply and demand in the Inner Mongolia tourism market has become increasingly prominent, and tourists' satisfaction with Inner Mongolia tourism has become increasingly prominent. It continues to decline, tourists stay for a short time, personal consumption is low, and the repeat visit rate is not high. The design route of our grassland tour is mainly based on the planning analysis and design route of the Inner Mongolia tourism market.

Traditional grassland tours have major problems with travel agencies; companies use duplicate products to compete for duplicate customers in duplicate markets. Almost all travel agencies are operating "prairie, desert, temple or Mausoleum” regular route. The tourism product portfolio, nicknamed "a song, a bowl of wine, a hada, and a pile of stones" by industry insiders, is spread throughout Inner Mongolia. The root cause is that travel agency companies have not formed a complete product innovation mechanism. This not only means that travel agencies lack awareness of product innovation, but more importantly, it means that enterprises lack the ability to innovate products. The travel services provided by travel agencies are a quasi-public product. Product innovation lacks legal protection of intellectual property rights such as patents and trademarks, and is easily imitated by other travel companies. However, early market research, product design and market development However, the costs have to be borne solely by innovative enterprises, which objectively reduces the enthusiasm of travel agencies for product innovation. On the other hand, tourism product innovation requires companies to understand and grasp the changing dynamics of tourists' needs in a timely manner and establish a rapid market response mechanism.

At present, when most foreign tourists mention Inner Mongolia, the first thing they think of is the grasslands of Inner Mongolia. They also think of the forests, hot springs, folk customs of the three ethnic groups in eastern Inner Mongolia, the history and culture, religious culture, Mongolian culture, and Genghis Khan culture in central Inner Mongolia. , Mongolian folk customs, deserts, Populus euphratica forests and other tourist resources in the west are poorly understood. Little is known about the economic development and municipal construction of Inner Mongolia.

In response to the above problems: develop in-depth experience, leisure tourism products and special tourism products, design and promote experiential tourism products, such as desert adventure tourism, hiking tourism, horseback riding tourism, eco-tourism, Mujiale tourism, Mongolia Ethnic food tourism and other tourism products. In addition to food tasting, food tourism can also develop food production, food exhibitions and other activities to enhance tourists' experience and participation. Develop pastoral tourism activities, develop Mujiale tourism products, and allow tourists to enter herdsmen’s homes, live in yurts, and engage in appropriate pastoral activities, such as making yogurt, milk wine, dried meat, etc. These activities allow tourists to pay attention to some animal husbandry while having fun. , Traditional handicraft skills can gain a perceptual understanding, which can improve its attractiveness to tourists.

Fourth, develop university and school experience tours for junior high and high school students.

Design Chinese university campus tours for parents who hope their children will succeed and their daughters will succeed. Designing Chinese university campus tours. Such as Peking University-Tsinghua University-Nankai University-Tianda University-Nanda University-Jiaotong University-Fudan University.

Five: Marketing

1. Product strategy

Marketing mix occupies an important position in modern marketing, and product strategy is the basis of marketing mix. Strategic choice.

1. Product strategy mainly includes product positioning, product differentiation, brand management, and new product development. The product positioning of Grace Travel Agency mainly focuses on personalized culture and leisure.

In terms of product differentiation, we develop different tourism products for different tourists. For example, "mother-daughter talk tour" and "mother-daughter leisure town tour" targeted at women. For, Inner Mongolia’s traditional “three repetitions” strategy is used to develop specialty tours.

Focus on the overall concept of products and focus on the core products, tangible products, and additional products of tourism products. Focus on the brand design of the product and pay attention to the image of the product. With the development of the tourism economy, the market has shifted from a seller's market to a buyer's market, with product supply exceeding demand; consumer psychology has become increasingly mature, and a consumption tendency of rational shopping and brand-name shopping has gradually formed. Under such a market background, focusing on travel agency brands has become an inevitable choice.

2. Price strategy

Pricing plays an important role in the market competition of enterprises, and a good pricing strategy directly determines the development and growth of enterprises. We position the current tourism market as a perfectly competitive market, where market prices are determined jointly by buyers and sellers.

In the early stages of marketing, we adopted the penetration pricing method and positioned the price slightly above the cost or close to the cost level in order to expand the market in the short term or maximize market share. When a certain market is obtained, a stable pricing method is adopted. Moderate prices ensure that companies occupy the market and make profits at the same time.

3. Channel strategy

There are two main channel strategies: retail and wholesale. The distribution channel adopts a one-tier channel travel agency-retailer-consumer. Zero-tier channels are also used. Travel agency-consumer.

4. Promotion strategy

Place your own advertisements on major travel websites such as Ctrip, TripAdvisor, Lvmama, and Sina Travel. Communicate products to the public and attract consumers. At the same time, travel agency related information is published in Tianjin's Bohai Morning News and Today's Evening News.

In addition to the advertising strategy, necessary personal promotion, door-to-door sales, and some travel sales meetings were also held. Carry out necessary prize sales, membership systems, and purchase discounts.