Pepsi-Cola was originally made by Caleb Bradham, a pharmacist in Northern California, USA, in the1890s, and it is a carbonated beverage introduced by Pepsi.
Pepsi-Cola was born in the 1990s in 19. It was made of carbonated water, sugar, vanilla, crude oil, pepsin and cola nuts, and was registered as a trademark on June 1903. Later, it gradually developed into a carbonated beverage launched by Pepsi Company in the United States, and it was also the main competitor of Coca-Cola Company in the United States.
Pepsi Beverage International Group is a world-renowned American multinational company. In the survey results of "America's most admired company" and "the world's most admired company" just published by Fortune magazine 200 1, and in the rankings of various industries, PepsiCo has always been rated as "the most admired company in the world and the United States", ranking first in the beverage industry.
Pepsi sold advertisements in the 1950s, and found many celebrities as product spokespersons, which made its sales almost equal to that of Coca-Cola, but it did not surpass it in the end. In the 1960s, Pepsi began to change its strategy, taking young people as its selling point. 1964, Pepsi began to introduce a sugar-free light version.
In 1980s, the competition between Pepsi and Coca-Cola became more intense. PepsiCo launched a series of challenges-themed advertisements, which reduced the sales of its competitors. Not to be outdone, Coca-Cola launched an advertisement with the theme of "New Coke".