1, product planning and product selection
According to market demand and consumer preference, plan and select agricultural products. Through market research and analysis, determine the hot-selling agricultural products and their types, and ensure the stability of product quality and supply.
2. Supply chain management
Establish the supply chain of agricultural products, and cooperate with farmers, manufacturers and logistics companies to ensure the adequate supply and timeliness of products. At the same time, follow up the production and distribution process of products to ensure the freshness and quality of goods.
3. Platform operation and promotion
Responsible for the operation and promotion of e-commerce platform, including product shelves, price adjustment and page design. Increase the sales of agricultural products on the e-commerce platform by regularly updating product information, issuing preferential activities and using online promotion methods.
4. Customer service and after-sales service
Handle customer inquiries, complaints and returns to ensure customer satisfaction. Timely reply to customer inquiries, answer questions, provide after-sales service, and enhance customers' trust and loyalty to agricultural products e-commerce.
5. Data analysis and market research
Through sales data analysis and market research, we can understand consumer demand and market trends, and provide decision support for product planning and supply chain management. At the same time, according to the data analysis results, the operation strategy of e-commerce platform is optimized to improve the sales effect and user experience.
Expand knowledge:
1. What is the e-commerce operation of agricultural products?
E-commerce operation of agricultural products refers to the work of selling and promoting agricultural products through e-commerce platform.
2. Three advantages of agricultural products supply
1) Low output-scarcity is the most expensive thing.
For industrial products, the output of agricultural products is much less, mainly because agricultural products are basically grown naturally or made by hand, so they cannot compete with industrial products in terms of output.
2) strong personalization-difficult to imitate, and the customer is sticky.
The same catty of dried bamboo shoots, due to different processing habits of each family, will also cause different colors, tastes and dryness of dried bamboo shoots, which will lead to different preferences of customers. Therefore, once the old customers are locked, it is difficult for other businesses to imitate and there can be no fakes.
3) Less competition-easy to sell at high prices and high profits.
Compared with the standardized production of industrial products, agricultural products are full of individuality. For the same tea variety, the taste of each farmer will be different. Therefore, once the old customers are locked, it is difficult for other businesses to imitate and there can be no fakes.