But now most platforms require enterprises and individuals to do cross-border e-commerce. You can pay more attention to the investment trends of some emerging cross-border e-commerce platforms, and the threshold is relatively low. Now individuals can do Amazon (though they can say it, it is basically difficult to pass), Yi Bei, wish and so on.
If individuals do cross-border e-commerce, then the problems you may encounter are:
1. High inventory pressure
From raw material procurement, production, logistics, FBA, sales to payment, it takes longer to prepare goods for FBA. What's even more frightening is that the trade seller can talk to the factory about the accounting period. Individual sellers, who should I go to? The financial pressure is huge!
2. It is difficult to choose products
"Seven products, three operations", a good product determines more than half of your success, and the rest is the supply chain and operation, all around the choice of products. There are many export cross-border e-commerce companies that have entered several misunderstandings in the selection of products. First, choose according to the preferences and habits of China people; Second, do not understand the cultural customs of the exporting country; Third, aesthetic differences; Fourth, cultural barriers. Cross-border e-commerce is not a country, and the preferences of different platforms are completely different. It is easy for merchants to be limited to their own experience because they don't understand the customs of exporting countries and the aesthetic differences of consumers, and they are unfamiliar with the product field, so they can't open their minds to expand more products and categories. For Amazon, a platform that pays attention to product quality, we should be more careful when selecting products, and the return rate of poor quality products is high.
3. High return probability
The return rate of FBA warehouse is particularly high, because the products delivered by FBA are handled and followed up by Amazon platform customer service. Different customer service majors are different. Amazon encourages returns, which easily leads to an increase in the return rate. Many sellers' FBA warehouses have many unsold products.
4. High operational risk
Individuals do cross-border e-commerce, not to mention lack of operational experience, but also to prevent all kinds of competitors from doing things, selling things, brushing bad reviews, malicious complaints and so on. Once the operation goes wrong or the store is closed, the goods in FBA will become your burden, and it is easy to run out of money.
5. High storage cost
There are more and more sellers using FBA, and the storage fee is also rising. In this case, if your products can't be sold, there will be a pile of unsalable inventory, and FBA will give you an expensive long-term storage fee! And a large number of unsalable goods will affect the account index. If the index is too low, FBA will directly reduce your storage capacity.
6. Difficulties in resource allocation
Many individual sellers often find that FBA warehouses are not free after stocking, especially in the case of multi-account operation. It is very troublesome to prepare goods, and often this account is unsalable, and that account is out of stock, which is particularly troublesome to allocate and has poor timeliness.
So teamwork is better for cross-border e-commerce.