Chevrolet

The famous American car "Chevrolet" is taken from the surnames of three brothers, namely Louis Chevrolet (the eldest), Aaron Chevrolet (the elder) Second) and Gaston Chevrolet (third). Louis was born in 1887 in the family of a Swiss watchmaker. , two younger brothers were born after moving to France. Louis has been interested in mechanics since childhood and worked in several car factories in France. In 1900, Louis traveled across the ocean to the United States. In 1905, he began driving in competitions and continued to achieve good results. Soon, his two younger brothers also came to join their elder brother, and the three brothers started to conquer the world together.

The three brothers all love cars. Their talents were spotted by Durant, the owner of the Buick car factory, and he invited Louis to join the Buick team, and Ya'ao became Durant's personal driver. As the Buick Racing Team's performance rose, so did the reputation of the three Chevrolet brothers. Durant took the opportunity to ask the three brothers to design a car of their own. The Chevrolet Motor Company was born in 1911, and the first Chevrolet was launched in 1912. But a year later, as the branches of Louis and Durant became larger and larger, Louis sold his shares to Durant and exited the company named after his surname.

Louis Chevrolet and his two brothers co-founded the Frontenac Automobile Company in 1914 and began to participate in automobile racing. Louis continued to win as before; Yao was mainly responsible for the maintenance of the car; Gaston, the third, won the Indianapolis Grand Prix in 1920 driving a Frontenac car developed by his company. However, in November 1920, Gaston died in a car accident.

Louis, who could only design cars and win racing, lacked business management experience, and their company was finally declared bankrupt by the court. At this time, General Motors' Chevrolet brand cars were becoming the best-selling cars in the United States.

Louis later had bad luck and his business was not successful. He died of a cerebral hemorrhage in 1941. Ya'ao was even more tragic. He also hanged himself 5 years after his eldest brother's death

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Citro?n

Table of Contents·Introduction

·Development

·Achievements

·Major Events

·Logo Meaning

Introduction

Citro?n Automobile Company is the third largest automobile company in France. It was founded in 1915 by Andre Citro?n. The main products are passenger cars and light trucks. Citro?n is headquartered in Paris, France. The total number of employees is about 50,000, and it can produce 900,000 cars annually.

Development

When Citro?n was founded, it was at the height of the First World War, so its products were mainly artillery shells and military equipment. It was not until after the First World War that the company began to engage in automobile manufacturing activities. In 1934, France's first front-wheel drive car was produced. Citro?n was the first company in France to adopt assembly line production, so in just 6 years since its establishment, its annual output exceeded 1 million vehicles.

In 1924 and 1931-1932, Andre Citroen organized Citro?n's "Asia Tour" and "Africa Tour", also known as "Yellow Travel" and "Black Travel", which made Citroen The car became famous all over the world, and sales also increased. In 1928, the number of Nissan cars reached 400, accounting for 1/3 of French car production. In 1975, Citroen Automobile Company's annual output reached 700,000 cars.

Performance

In 1976, Citroen joined the Peugeot Group and became a member of the French Peugeot-Citroen Group. However, it still has great independence and its business activities are still controlled by itself. . Citro?n has 13 manufacturing plants and a research center. Among them, Arne Se Bois is the most advanced automobile factory in Europe. The factory uses computer control and robot operation, and can produce 900 cars per day. In recent years, Citroen's products include Citroen AX, BX, CX series, and Citroen TDR.

In the late 1980s and early 1990s, they launched the Citroen ZX series of new cars, whose technical level ranks among the world's leaders. In 1990, the ZX became the best-selling car in Europe and won the Paris-Dakar Rally. In 1991, Citro?n and China Second Automobile Group jointly established Shenlong Automobile Co., Ltd., and the ZX cars were imported to China. Once completed and put into production, the annual production capacity will reach 300,000 vehicles.

Notable Events

In 1900, André Citro?n, who was only 22 years old, accidentally discovered a herringbone gear cutting method while traveling in Poland and immediately purchased it. patent. Since then, this chevron-shaped striped gear has become the symbol of Citro?n, and it is also the Citro?n car logo that continues to this day.

In 1919, Citro?n launched the Type A car. It was the first car to be mass-produced in Europe and the first to be sold as a complete vehicle. It was also the first car developed specifically for the masses and for ordinary people. Citro?n's idea is to popularize and popularize cars.

In 1922, at the opening ceremony of the 7th Paris Auto Show, a jet plane soared into the sky of Paris and left a 5-kilometer-long CITROEN giant jet lettering under the attention of thousands of people.

In 1922, Citro?n founded Europe's first consumer credit company, engaged in the installment sales credit business. This extremely favorable condition contributed to the popularity of French cars.

In 1923, in order to promote its models, Citro?n organized a fleet to parade on French roads.

In 1923, a Citro?n tracked car successfully crossed the Sahara Desert.

In 1923, André Citro?n began producing car toys: exact replicas of the Barba car. From 1923 to 1933, a total of 2,033,369 toys were sold.

In 1924, Andre Citroen, the founder of Citro?n, established Citro?n Co., Ltd. to specialize in automobile production.

In 1925, Citro?n cultivated and developed their sales network in France. The number of secondary agents increased from 200 in 1919 to 5,000 in 1925.

In 1925, Citro?n placed his name on the Eiffel Tower with 250,000 light bulbs. Citro?n's name remained on the Eiffel Tower until 1934.

In 1928, André Citroen rented the last page of France's major newspapers (total circulation of 15 million) every month to promote the Citroen factory.

From 1931 to 1932, Citro?n tracked cars departed from Beirut and arrived in Beijing, completing the "Journey to the East".

In the first half of 1933, 40% of the commercial vehicles on French roads were Citroen cars.

In 1934, Citro?n 7A came out. It was the first front-wheel-drive sedan, and it shook up the automotive industry with its bold technology. Traction Avant (precursor) is a true technological revolution. It received rave reviews when it was unveiled: "a novel, bold, rich and unique solution, a transcendence of the past." The car was produced until 1957, with 760,000 units produced.

In 1934, the introduction of the Traction Avant front-wheel drive car did not prevent the company from facing a serious financial crisis and it was no longer able to pay its accounts. Because Citro?n is the largest automobile manufacturer in France and Europe, and the second largest in the world, at the request of the government, Michelin, the main creditor, liquidated its accounts and injected financial support. Citro?n began to continue operating under the supervision of Michelin.

In 1935, Andre Citroen died of cancer.

In 1948, Citroen 2CV was exhibited at the Paris Motor Show. It caused a great sensation with its exaggerated shape, perfect design, and multiple uses, interpreting a new design concept.

It is a true economical car that is very suitable for the general working class and satisfies people's fashionable pursuit of car culture. Later, it spawned many new versions and remains popular. From 1949 to 1990, Citroen 2CV produced 3.9 million units in more than 30 styles.

In 1955, Citro?n DS19 was displayed at the Paris Motor Show. 12,000 orders were received in one day. This event that shocked the world opened a new chapter in automobile history. Its innovation is not only the aerodynamic lines, but also the new technology it uses is also revolutionary.

In 1958, the bank of the Javier River where Citro?n’s Javier factory is located was named André Citro?n’s bank.

In 1965, the Citro?n Design Center located in the suburbs of Paris began to be put into use. It aims to expand and bring together the three scattered lifeline departments: design department, laboratory and scientific research department.

In 1974, Michelin and Peugeot decided to unite Citro?n and Peugeot to form an international-scale entity. The two brands retain their own sales networks, respective model series and respective brand images, but development strategy research, procurement and investment are unique, which helps to greatly reduce economic costs.

In 1976, the Peugeot Group purchased 89.5 shares of Citro?n and formed PSA Holding Company to merge Citro?n and Peugeot.

In 1978, Citroen's spare parts center in the suburbs of Paris came into use. It is managed by computers and is responsible for supplying spare parts to Citro?n's global network.

In 1982, Citroen sent 150 CX units to Guangzhou Dongfang Hotel, and Citroen began to enter the Chinese market.

In 1991, Citro?n and China Second Automobile Co., Ltd. jointly established Shenlong Automobile Company and began to produce cars in China.

Logo meaning

In 1900, André Citro?n invented the herringbone gear. In 1912, Andre Citro?n began to use the herringbone gear as the trademark of Citro?n's products. Later, Citroen organized two trips across the African continent and across the Asian continent, which made Citroen cars famous. French people are cheerful by nature, love to be fashionable, and like novelty and beauty. "Citro?n" cars embody this French character, exuding the romantic atmosphere of France every moment.