1. BOC Gold is a gold brand owned by Bank of China. It has a perfect supply chain, and its quality and reputation are widely recognized. It is suitable for consumers who pursue steady investment.

2. Lao Fengxiang is better at creating gorgeous gold designs and is more suitable for meeting the needs of fashionable women.

3. Lao Fengxiang is a century-old national brand and a famous jewelry brand in China. As a listed company, one of the top 5 enterprises in China, Shanghai Laofengxiang Co., Ltd. evolved from Laofengxiang Jewelry Store, which was founded in 1848. The originality of its trademark "Laofengxiang" also originated from the font size of Laofengxiang Jewelry Store. It is a classic jewelry brand that has spanned three centuries in China.

4. BOC Gold Bank was established in 1992 with the approval of the People's Bank of China Yinfu No.336 document. It is a unit owned by the whole people that specializes in the wholesale and retail business of gold jewelry under the direct supervision of the Head Office of the People's Bank of China. As one of the few gold wholesale enterprises in China with a unique central bank background in the planned economy era, BOC Gold Bank used its unique background advantages to provide strong support for more than 1 jewelry processing enterprises and shopping malls in China during the period when gold raw materials were not open, and its reputation was outstanding.