The differences between individual shops in Pinduoduo and enterprise shops in Pinduoduo are as follows:

First, the information needed to settle in is different.

When choosing to sell food, individual businesses with many products need to provide: individual industrial and commercial households or account holders' ID cards, trademark authorization letters and bank account opening licenses. When the merchant is a manufacturer, it is necessary to provide factory qualification, positive and negative photos of enterprise ID card, business scope, etc. The deadline for document information should be more than 3 months.

The materials for many products to enter the enterprise include: business license, trademark authorization, bank account opening license, general taxpayer certificate, etc. Enterprises engaged in special industries such as food or beverage also need to provide food circulation licenses and alcohol circulation licenses.

Second, Pinduoduo stores have different naming requirements.

A single store name cannot be duplicated. Where two or more stores apply for the same qualified store name, they shall be approved in accordance with the principle of prior application. Other stores have no right to apply for approved store names. Without the permission of the platform, the store name, logo and details shall not use words with the meaning of "multi-product franchise" or "multi-product authorization". Individual sellers are prohibited from using such expressions or contents as "flagship", "monopoly", "franchise", "official", "direct marketing", "official certification", "official authorization" and "famous brand" in the names of stores in Pinduoduo.

When naming a Pinduoduo enterprise: If the store name contains "flagship, official", the merchant must upload a "trademark registration certificate". The name of the store includes "flagship store, specialty store and franchise store", and the merchant must upload the brand authorization or exclusive authorization certificate, and must authorize the subordinate of the store to operate the brand products in Pinduoduo.

Third, the settlement fee is different.

Individuals entering Pinduoduo need not pay any deposit or annual fee. Merchants can release the goods first, and only need to pay a certain activity deposit to participate in promotional activities.

When an enterprise enters Pinduoduo, it must pay a certain settlement fee, and after paying the deposit of the corresponding store type, the goods can be put on the shelves. The margin of enterprise stores is generally around 1 10,000 yuan, and the platform will deduct 6% tax on sales.

4. Advantages of enterprise stores and individual stores in Pinduoduo.

Advantages of Pinduoduo Enterprise Store

There are four types of enterprise stores: flagship stores, specialty stores, franchise stores and head stores, which account for a relatively large proportion of the traffic in Pinduoduo. At present, Pinduoduo is integrating branding into the platform, trying to build a comprehensive e-commerce platform with good quality and low price. Therefore, it is less difficult for enterprise stores to settle in, and the platform can participate in more promotion activities.

Advantages of Pinduoduo Personal Store

Individual shops need to submit less information, only need merchants to provide ID cards and related business licenses. However, the nature of individual shops is also divided into Haitao and non-Haitao. Haitao stores can only handle overseas goods such as import, direct mail and direct supply, while non-Haitao stores can handle imported and domestic goods.

5. The process of individual stores and enterprise stores in Pinduoduo.

Click the merchant to settle in → I want to settle in → submit materials → system audit → pay relevant fees → open the store successfully.

It is worth noting that the information submitted by individuals is different from that submitted by enterprises. Merchants must enter the correct information submission window when they settle in, otherwise their application will be rejected because the information does not match.

Summary: When choosing to settle in or buy online stores in Pinduoduo, merchants can distinguish individual stores and enterprise stores in Pinduoduo from the above five points, so as to choose a store type that is more suitable for them.