Why did KFC and McDonald’s start the food stall business? Under the epidemic prevention and control, the catering industry has suffered a great blow. In the face of business activities and the reduction of migrant population, companies have to adopt special methods.
KFC and McDonald's have recently come up with new tricks. KFC's newly launched Children's Day set toy "Kuduck" instantly ignited the enthusiasm of countless people. A week before KFC launched this set meal, McDonald's launched a new platform "Maimai Night Market". Whether it is high-priced toys or new menus for the "night economy", KFC and McDonald's are striving to drive a new wave of sales in the direction of localization and seek more growth opportunities. Faced with foreign fast food giants who are good at topical marketing, domestic food stalls must also be careful.
Both McDonald's and KFC are moving closer to Chinese catering brands in the "late night snack model" and have come up with new tricks.
McDonald’s launched a “night market” and launched new products, which made social marketing popular from the beginning. The topic "Maimai Night Market is open" on Weibo was shared by food bloggers on the Xiaohongshu platform. Therefore, many users left comments.
In 2022, KFC has already launched two marketing “grand events”. KFC also teamed up with Bubble Mart to launch a limited edition Dimoo blind box, which caused users to spend tens of thousands of yuan to buy it. There were also a series of operational phenomena such as "eating on behalf of others", which were named by the regulatory authorities; in addition, the recent "Can reach duck" ” is also popular.
On May 21st, KFC co-branded Pokémon launched the "Happy Children's Day, Playful" Children's Day package, KFC mini program, purchase price ranges from 59 yuan to 109 yuan, designated packages You can randomly get a Pokémon co-branded toy, which also includes a Pikachu outing kettle, a Pikachu music box, a Pokéduck music box and a Pokémon suitcase. The earliest commercial linkage with Pokémon was the "Pokemon 3D Puzzle" launched in 2000.
The most popular KFC set toys are the "cute" appearance, the "magic" duck, dynamic music and the mechanical dance of crossing hands, attracting netizens to varying degrees. After our second creation, different types of duck pictures and videos quickly appeared on major social media.
With the popularity of Kodak Duck, "it's hard to find a duck" has become more and more serious. Many KFC stores have been sold out, and the second-hand transactions behind it have become more and more crazy. Currently, on the Xianyu platform, the highest price of a brand-new authentic Kodak duck is as high as 5,000 yuan, which is approximately 45 times higher than the original package’s highest price of 109 yuan.
You never get tired of eating KFC and McDonald’s, but the choice of purely eating is gone forever. With the improvement of living standards, Western fast food has long been popularized by the common people. The new tricks of giving away toys have won over people's pursuit of novelty and excitement, so they have become popular. It’s also worthy of people’s deep thought