Incidence refers to the mutual influence, dependence and interaction between two or more things. Trademark is a symbol used by merchants to identify products or services in market competition, which is unique and stable. Affinity with trademark means that trademark, as a representative of corporate image, is closely related to the management and brand image of the enterprise.

In trademark marketing, trademarks are closely related to the brand image, cultural connotation and product quality of enterprises. Excellent trademark design and operation can enhance corporate image and brand awareness, and also help consumers identify and choose products or services. Therefore, trademark marketing must be closely related to enterprise operation strategy, market positioning and product planning, forming an organic whole.

Trademarks also have legal significance, and trademark registration can protect the brand image and commercial interests of enterprises. Registered trademarks can ensure that enterprises have a unique logo in the same industry and enjoy specific trademark rights. Therefore, enterprises must also take trademark registration and protection seriously, and always consider legal risks and legal provisions in the operation and management of trademarks in order to achieve better commercial benefits and legal protection.