1727 brand positioning:
1727-a natural and exquisite women's fashion in the forefront of high fashion. What 1727 women's clothing interprets is a gorgeous retro mood with emotional temperament, and at the same time expresses a casual, lovely and delicate dress attitude. The girl in 1727 has a gentle and delicate but strong heart, and can be sexy but innocent. Because the characteristics of 1727 ladies' wear are gorgeous, exquisite and natural, 1727 ladies' wear attaches great importance to the use of handicrafts, vigorously develops the decoration technology of clothing, and combines hand-woven knitted articles and embroidery technology with ancient handicrafts and modern scientific and technological achievements to create a post-modern gorgeous aesthetic feeling, which will complement each other in exquisiteness and fashion. Choose imported fabrics from Japan, South Korea, Europe and other places, with exquisite and gorgeous aristocratic style. In the overall planning of the design, show the systematic and diversified design style. Emphasize the practical function of clothing, and integrate modern women's life experience and needs into the design category. Through different combinations and collocations, consumers have transformed thousands of customs that can adapt to different occasions. In addition, the ergonomic tailoring method also injects international popular elements, and creates the self-confidence and texture of cosmopolitan women with exquisite and soft lines and structuralist splicing techniques. 1727 not only pursues the perfection of garment design, but also attaches great importance to the development and design of garment accessories. It directly customizes the decorative materials of imported pearls, rhinestones, leather and other accessories with suppliers. Every quarter, there will be nearly 1 kinds of rich accessories such as purses, belts, necklaces and earrings for 1727 consumers to match with the finishing touch while purchasing garments.
Age: 2-35-year-old urban fashionable women, a group of lovely women who are sensitive to popular things, enthusiastic about life and exquisite in self-image.
price range: 2-2, yuan, which is aimed at the consumer groups with considerable purchasing power, paying attention to quality, taste and individuality. The core price band is 3-5 yuan
Business model:
Production model: self-produced and self-sold
Marketing model: direct sales, franchise and agency
Operation model: unified image and unified price.
business norms: standardization of products, high-quality service and meticulous management.
objective: to be a pioneer in guiding the trend, create fashion, pursue classics, and show the unique charm of fashionable and elegant women's clothes.