Fujian Wote Sporting Goods Co., Ltd. is a large-scale enterprise specializing in producing sports equipment such as shoes, clothes and accessories. In order to enhance the brand's competitiveness and give full play to the brand's competitive advantage, Walter invited Wang, a domestic basketball superstar, as the brand image spokesperson and launched a comprehensive strategic cooperation with Sohu. Com, deeply bind online sports marketing, and strongly start a new journey of brand development. In recent years, Walter has successively won "National Inspection Exemption Product", "China Well-known Trademark", "National Olympic Sports Center Designated Product" and "China Well-known Trademark", becoming one of the most influential sports brands in China.
Chinese name
Voith athletic supplies
creation time
1993
total assets
More than 1.48 billion yuan
fixed assets
More than 80 million yuan
quick
navigate by water/air
Corporate Culture Brand Spokesperson Brand Advertising Language Establish Street Basketball Brand Signing Company.
Enterprise profile
Fujian Wote Sporting Goods Co., Ltd. was founded in 1993 and has been expanding since 12 years ago. The company's total assets exceed148 million yuan, of which fixed assets exceed 80 million yuan. It has a modern standard factory building of more than 60,000 square meters, nine world-advanced shoemaking production lines and supporting production and testing equipment, and has 3,565,438 registered employees. 1996 self-created "VOIT" brand products are sold to the international market. Since the establishment of "VOIT" brand, Huafeng Footwear has been determined to make "VOIT" brand a world-famous brand. To this end, the company applied for the registration of Walter's English name "VOIT" and logo in more than 70 overseas countries through Madrid International Agency, and built a sales network covering nearly two-thirds of the world through Walter's UAE-Dubai branch, Hungarian WINK branch and Chile branch, selling "VOIT" sports shoes to the Middle East market, European market and South American market. In addition, in more than 20 countries, such as Australia, Czech Republic, Slovakia, Austria, Lebanon and so on. , brand authorization, sales of "water" travel shoes in the form of cooperation or brand monopoly, providing exclusive services of "VOIT" brand for foreign consumers and winning the favor of foreign customers with excellent quality. From 65438 to 0998, "VOIT" travel shoes began to be sold in China, and nearly 2500 specialty stores, shops and counters were set up in more than 30 provinces, municipalities and autonomous regions, and the sales volume of products doubled year after year. By 2004, the total annual sales revenue of Huafeng Shoes Industry was 880.43 million yuan, of which the annual sales revenue of "VOIT" travel shoes was 780.43 million yuan, and the total annual tax payment was 33.53 million yuan. Today, Huafeng Company has an annual production and sales of 5.35 million pairs of "VOIT" sports shoes, of which 3 million pairs are exported, earning 26.35 million US dollars in foreign exchange, with a production and sales rate of 99.2%, enjoying a high reputation in the international and domestic markets. Sports and leisure products, including basketball shoes, casual shoes and running shoes, as well as diversified sports series products and accessories such as sportswear, backpacks, hats, badminton and volleyball, have been developed one after another and gradually developed into comprehensive sports brands. After ten years' efforts, the company has grown from scratch, from large to large, and has now developed into a medium-sized shoe-making enterprise with self-operated import and export management rights integrating design, development, production and marketing. Enterprises are market-oriented and strive to open up markets. Products are exported to more than 30 countries and regions on five continents. With brand management as the core, the "Voit-Water" basketball shoes series products were launched; With diversified management and increased brand value, nearly 2,500 shopping mall counters and shop-in-shop sales outlets have been set up in most cities and regions across the country.