People who often watch advertisements must be familiar with terms such as "brands on the CCTV list" and "brands on the CCTV list".

However, CCTV has publicly stated that it has never issued the above title or certificate.

Law enforcement officials pointed out that using titles such as "CCTV Listed Brand" in advertising or packaging or decoration may be punished for violating the Advertising Law or the Anti-Unfair Competition Law.

CCTV stated: In recent years, some companies have used so-called "CCTV listed brands", "CCTV listed brands" and "CCTV broadcast brands" in their product packaging and advertising and marketing activities without the consent of our station. "CCTV on the list" "CCTV advertising brand" "CCTV advertising brand" "CCTV advertising brand" "CCTV advertising support" "CCTV CCTV advertising products" "CCTV best employer" "CCTV publicity brand" "China Brand Exhibition "Brands on the List" "China CCTV CCTV Promotion Products" "CCTV CCTV Promotion Brands" "CCTV Promotion Brands" "CCTV Popular Brands" "CCTV Popular Brands" "CCTV Exhibition Brands on the List" "CCTV CCTV "Exhibition Brand", "CCTV Advertising Exhibition Brand", "CCTV Honorary Exhibition Brand", "CCTV Golden Channel Anchor Brand", "CCTV CCTV Advertising Recommended Brand", "CCTV Lucky Brand List", "CCTV Advertising Broadcast Brand" and "Join hands to build a strong CCTV brand" "CCTV advertising brand", "CCTV* (channel number) - promotional brand", "CCTV designated shampoo", "CCTV China annual brand" and names or words containing "CCTV", "CCTV* (channel number)", etc. , and claims to hold relevant certificates issued by our Taiwan, which has caused certain misleading among consumers. Our center declares that the CCTV Advertising Management Center has never issued the above title or certificate to any company. Consumers are advised to pay attention to screening. Hereby declare.

In fact, CCTV issued a similar statement as early as 2006, and has issued it regularly every year since then.

Article 4 of the "Advertising Law" "Advertisements shall not contain false content, and shall not deceive or mislead consumers." According to Article 37 of the "Advertising Law", "In violation of the provisions of this Law, advertisements shall be used to If the advertisement or service is falsely advertised, the advertising supervision and management agency shall order the advertiser to stop publishing and make public corrections within the corresponding range with an equal amount of advertising fees to eliminate the impact, and impose a fine of not less than one time but not more than five times the advertising fee.

< p> In addition to the Advertising Law, the words "CCTV Listed Brands" and other words may also constitute "misleading false propaganda" stipulated in Article 9 of the "Anti-Unfair Competition Law"

From the first statement issued in 2006 to every year since then, more and more content has been added to CCTV's statement. However, reporters also found that although law enforcement agencies have increased penalties and courts have sentenced relevant cases, in advertising. There are still many companies that use the words "CCTV Listed Brands"

Law enforcement officials remind relevant market entities not to use the words mentioned in the above-mentioned CCTV statement in product packaging, decoration or advertising. Even if these words are included in the materials provided by the brands you represent, consumers should keep their eyes open to avoid being misled by such advertisements.