Boxma Xiansheng is the first new retailer in China. Established on 20 15, opened the first store on 20 16 and 1, which is a new retail sample of Alibaba.

At the end of 20021,Box Horse began to launch the "Box Horse Baking" area in nearly 300 stores across the country, and Ming chefs are now selling now, focusing on home scenes. In addition to the basic products, Box Horse Baking has also made great efforts to create a number of single items with online celebrity attributes, such as strawberry cakes, porcelain bowls cakes, Swiss rolls, etc., which have become explosions on social media.

At the same time, we also try to co-name with external brands: jointly develop salty hot pot egg tarts with Xiaolongkan hot pot; Cai Jia's classic fist product "Napoleon" was brought into the box area at a civilian price. In addition, Box Horse also launched the "Box Horse Dim Sum Bureau" baking IP brand.

Box horse x wine cellar:

On September 8th, 20021year, Box Horse announced to upgrade its liquor business in an all-round way, and opened the first batch of 10 "Box Horse X 18 wine cellars" in Beijing, Shanghai, Shenzhen, Hangzhou and other 10 cities, which will be upgraded in nearly 300 stores nationwide. ?

Box Horse X 18 wine cellar will be upgraded from fidelity, convenience, specialization and youthfulness. After upgrading, Boxma X 18 wine cellar has more than 1200 kinds of products, covering six categories of liquor, wine, foreign wine, beer and low-grade tidal drinks.