Cabernet is a brand of dry red wine. However, the use of the trademark "Cabernet" on the market is now very confusing, and relevant experts also have great doubts about the origin and meaning of Cabernet. Changyu Company believes that Cabernet is the culmination of the hard work of generations of Changyu people and enjoys high recognition in the minds of consumers. The condensed brand value is a weapon to compete with foreign brands in the high-end market. If such a high-end brand is allowed to be abused as a general name for a variety, it will cause great losses to the Chinese wine industry. Therefore, the controversy over Cabernet is still ongoing.

Changyu Company provided a version of the origin of "Jie Baina": as early as the 1930s, Mr. Xu Wangzhi, the president of the Bank of China who was also the manager of Changyu, organized a group of company and bank personnel to study When it came to naming, they decided to adhere to the "integration of Chinese and Western" concept advocated by Zhang Bishi, the founder of Changyu, and named this high-end wine "Cabernet Dry Red", which means "bringing the sea to embrace all rivers". "Cabernet Dry Red" has always been Changyu's core sub-brand with a history of more than 70 years.

However, companies such as Great Wall, Dynasty, and Weilong have different views: "Jiebaina" has now become a general name for a variety. If these three words are unique to Changyu, many other manufacturers It will be greatly affected. They believe that the word "Cabernet" is translated from the French "Cabernet", and "Cabernet" is not unique to Changyu.

Obviously, whether "Cabernet" is a brand or a variety is the focus of conflict between the two parties in the debate. It is understood that there are nearly a thousand grape varieties in our country, but there is no "Cabernet" variety in the officially published list of grape varieties. There is no Cabernet grape variety among the grape varieties. It is difficult to predict what the final outcome of the Cabernet controversy involving many wine-making companies will be.