In the new trademark law that was implemented on May 1 this year, the registration and application for sound trademarks have been opened. For enterprises with weak trademark awareness, sound trademarks are not good at it. So here is some popular science for everyone, talk about what the sound trademark is and the source of its introduction. Sound trademark concept Sound trademark is a kind of non-traditional trademark. Like other elements that can be used as trademarks (words, numbers, graphics, colors, smells, etc.), it is required to be able to distinguish the products or services of one enterprise from those of other enterprises. The basic functions to distinguish it must have distinctive features that are easy for consumers to identify. On the morning of August 30, 2013, the fourth meeting of the Standing Committee of the Twelfth National People's Congress voted and adopted the "Decision of the Standing Committee of the National People's Congress on Amending the Trademark Law of the People's Republic of China". Since May 2014 Effective from the 1st. The amendment to the Trademark Law adds elements of a trademark that can be registered and stipulates that sounds can be registered as trademarks. Source of sound trademarks Sound trademarks have been used in the field of marketing relatively early. However, because sound trademarks are different from trademarks in the traditional sense and are invisible, they are usually not regarded as trademarks. Therefore, the protection of sound trademarks has always been a difficult problem. . This issue did not make progress until the emergence of the WTO's TRIPs Agreement. Article 15 of the TRIPs Agreement stipulates that the subject matter of protection is any mark or combination of marks, as long as it can distinguish the goods or services of one enterprise from those of other enterprises. , it should constitute a trademark. ?And this is regarded as a basic requirement for contracting countries. Although there are reservations in terms of visibility, it at least provides a basis for the registration of invisible signs. Case: Sound trademarks have developed into various forms in market applications, the most common of which is sound marks. In the practice of my country's trademark law, the Little Overlord game console used the sound of "Haha, Little Overlord has endless fun" as a trademark by the famous announcer Li Yang, setting a precedent for sound trademarks.