It is not enough to directly delete the pictures that are complained of on Taobao. After the complaint of stolen pictures is established, the products or infringing information of the respondent will be deleted and points will be deducted. The specific points deduction method is as follows:

(1) If the seller improperly uses the rights of others, 2 points will be deducted for each general violation. If the store violates the rules for the first time in a natural year, there will be an opportunity for self-inspection and deletion. 0 points will be deducted from the product;

(2) If the seller improperly uses the rights of others in a serious case, 6 points for general violations will be deducted for each time, and 48 points for general violations will be deducted for each time the circumstances are serious for three times or more;

(3) If the seller’s improper use of the rights of others is particularly serious, it will be regarded as a serious violation, and 48 points will be deducted for each serious violation.

Extended information

Regulations on the improper use of other people’s rights: The goods or information released by the seller are suspected of improper use of other people’s trademark rights, copyrights, patent rights and other rights, or causing unfair competition. Behavior.

1. Correction of violations: delete products or information

2. Types of violations: general violations (Category A)/serious violations (Category B)

3. Point deductions for violations and handling measures for violations:

(1) If the circumstances are ordinary, 2 Category A points will be deducted each time;

(2) If the circumstances are serious, the points will be deducted each time Category A is 6 points, and if the circumstances are serious three times or more, 48 points of Category A will be deducted each time;

(3) If the circumstances are particularly serious, 48 ??points of Category B will be deducted each time.

4. Complaints made by a right holder against the same seller within 3 days regarding the same right will be deemed as one complaint.

5. Depending on the severity of the case, Taobao may take measures such as removing products from the shelves, deleting products, deleting store-related information, restricting the release of products, supervising accounts, and sealing accounts.

Reference material: Taobao - After a complaint about image theft is established, what penalties will the respondent receive?

Reference: Taobao - Taobao Implementation Rules on Improper Use of Others’ Rights