according to the Trademark Examination Standards of the State Administration for Industry and Commerce, ethnic discrimination means that the words, graphics or other elements of a trademark contain contents that vilify, belittle or treat a particular ethnic group unequally. Specifically, the determination of ethnic discrimination should comprehensively consider the composition of trademarks and their designated use of goods and services. 1. A trademark whose literal composition is the same as or similar to a national name, and which vilifies or belittles a specific nation, is judged to be ethnically discriminatory. However, there is a clear other meaning or there will be no ethnic discrimination. 2. If a trademark is racially discriminatory, it is judged to have adverse effects, and the provisions of the Trademark Law "harmful to socialist morality or other adverse effects" shall be applied to reject it.