For trademark owners, the success of trademark registration does not mean that they can sit back and relax. Protecting trademarks is only the beginning of a long road, but there is still a long way to go. Whether a trademark can be effectively held in one's own hands for a long time requires trademark owners to always pay attention to the use and management of their own trademarks, and more importantly, to be alert to others. Provocative? .

First, pay attention to the correct use and management of trademarks.

1, the correct use and proper publicity of trademarks. According to the relevant provisions of the Trademark Law, if a registered trademark is not used in a standardized way or is not used for three consecutive years without justifiable reasons, the trademark owner may face the risk that the registered trademark will be revoked.

2. When the name or address of the enterprise changes, it is necessary to apply for trademark change in time. Article 49 of the Trademark Law stipulates that the trademark owner changes the registered trademark, the name or address of the registrant, etc. During the use of a registered trademark, the administrative department for industry and commerce shall order it to make corrections within a time limit; If it fails to make corrections within the time limit, its registered trademark shall be revoked by the Trademark Office. Therefore, when the name or address of the enterprise changes, it is necessary to apply for trademark change in time.

3. Apply for trademark renewal in time for the trademark that is about to expire. Article 40 of the Trademark Law stipulates that if a registered trademark needs to be used after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the regulations 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. If we ignore the validity of the trademark and fail to renew it in time, we may lose the trademark.

Second, be wary of other people's trademark rights? Provocative?

4. Effectively respond to trademark dispute applications filed by others. During the period of trademark registration and after successful registration, the Trademark Law provides relief channels for third parties. If there is any doubt about the trademark, a third party may apply for reexamination or request invalidation within the statutory time limit. Faced with these trademark dispute applications, trademark owners need to take effective measures to protect trademark rights.

5. Beware of malicious cybersquatting by other parties. The value of a trademark will always increase in the process of use. At this time, we should pay attention to the malicious cybersquatting behavior of others. Pay attention to applying for registration of the same or confusing trademark on the goods or services related to the goods or services approved for use by your own trademark, so as to prevent malicious cybersquatting by other parties. If you find the other party's malicious cybersquatting behavior, you should take timely countermeasures.