Beijing TV station reports (Morning, Beijing): International famous brands are on sale at 30% off. Such promotions often appear in some discount malls, and if consumers do not identify them carefully, they can easily fall into the merchant's scam. Low-priced products often have similar names to international famous brands. For example, for a leather product, the trademark should be Dunhill, but the English trademark design is very similar to the international famous brand Dunhill. Recently, industrial and commercial law enforcement officials have punished shopping malls that sell Denghaoli. Please read the report.
Yesterday, the reporter, along with law enforcement officers from the Haidian Industrial and Commercial Bureau, conducted a surprise inspection of the "Wanlin Shopping Plaza" targeted by the report. As soon as they entered the store, they saw "discount" flags flying everywhere, with prices as low as three The 40% off discount is really exciting, but professionals can see at a glance that there are a lot of tricks in it.
Intellectual property agency lawyer Zhang Jie: In this logo, the so-called denghaoli (Deng Haoli) in English is very similar to the dunhill trademark, with a long drag The tail makes it difficult for ordinary Chinese consumers to distinguish clearly without paying attention to the English logo.
In addition to similar English logos, the reporter saw at this leather goods counter that the price of leather goods of the same type as Dunhill is only about 10% of that of Dunhill, and the price tags and promotional posters indicating Dunhill are as well as The discount poster has revealed the fact that the merchant is suspected of unfair competition.
Pei Yan, Trademark Section of Haidian Industrial and Commercial Bureau: In this shopping mall, we inspected a large number of leather goods marked with the Denghaoli logo, but the price tags of all its products were marked with the Dunhill brand. , This is suspected of violating the Beijing Anti-Unfair Competition Regulations and the Anti-Unfair Competition Law of the People's Republic of China and the State.
According to reports, it is almost impossible for internationally renowned brands to offer deep discounts, and similar phenomena of "famous brands" abound. The reporter also discovered some similar situations during the interview that day. So, why does this phenomenon still occur when national laws and regulations explicitly prohibit the registration of similar trademarks?
Pei Yan, Trademark Section of Haidian Industrial and Commercial Bureau: Unscrupulous merchants take advantage of our country’s existing industrial and commercial administration situation of separation of trademark and enterprise name registration to register the so-called Dunhill and Dunhill families. Wait for such names, and then sell them in the market. In the market, ordinary consumers are misled through the so-called price tags, Chinese trademarks, or advertisements.
According to lawyers, currently if a trademark owner raises doubts about a similar trademark that is suspected of infringement to the relevant departments, it will take about two years from complaint to resolution. This gives some unscrupulous businesses an opportunity to take advantage. On the same day, industrial and commercial law enforcement officials asked the merchant to remove the posters and price tags suspected of unfair competition, and said they would conduct further investigation.