A domain name is the name of a computer or computer group on the Internet, which consists of a series of names separated by dots. It is used to identify the electronic location (sometimes geographical location) of a computer during data transmission. At present, domain name has become one of the necessary products for Internet brand and trademark protection.

International transportation

Domain names are internationally common on the Internet, and all over the world can access a website with a domain name.

Uniqueness

Domain names are also unique. Whoever registers first has the right to use it. After registering a domain name, no other organization or individual in the world has the right to register the same domain name. Therefore, domain name resources are also limited.

Market value

Domain names have great commercial value. The domain name of an enterprise is generally consistent with its name and trademark, so it is easy for people to find the information of the enterprise on the Internet, which is convenient for enterprise publicity. So most foreign companies have registered domain names.

brand protection

Domain name has become one of the necessary products for the protection of Internet brands and online trademarks.

♂? Prevent cybersquatting of domain names

The international practice is that whoever registers first owns the domain name, so many unscrupulous businessmen use the name of the enterprise and the trademark name to register the domain name.