Stores are taken off the shelves or banned: Pinduoduo complains to merchants, who will face the penalty of taking off the shelves or banned stores, that is, stores can't sell goods on Pinduoduo temporarily.

Deduction of credit score: Pinduoduo complains about merchants, and their credit score will be affected. Deduction of credit score will lead to the decline of merchants' ranking on the platform and affect their exposure and sales.