Related information

1. Although the brand of McDonald's has not changed since CITIC and Carlyle entered McDonald's, McDonald's USA has changed from a major shareholder to a minor shareholder, and McDonald's China has become a franchisee, and the trademark can continue to be used. However, in the franchise market, it is an international practice to use different names for business licenses, so it is necessary to change its name from a legal point of view. As for why it was changed to "Golden Arch", Zhang Jiayin said that because the image design of McDonald's logo is like two Golden Arches, the nickname "Golden Arches" has been used in the company, and the registered name of McDonald's in Brazil is also "Golden Arch" in Portuguese, so China chose the Chinese translation of "Golden Arch" when it decided to change its name.

2. According to The Paper, McDonald's (China) Co., Ltd. officially changed its name to Golden Arch (China) Co., Ltd. on October 12, 217, and its local branches are gradually changing their names. In this regard, McDonald's said: "This change is mainly at the license level, and the daily business will not be affected" and "McDonald's restaurant name, food safety standards, operating procedures, etc. remain unchanged".

About McDonald's

McDonald's is a large multinational chain restaurant in the world. It was founded in the United States in 194 and has about 3, branches in the world. Mainly selling hamburgers, as well as French fries, fried chicken, soft drinks, ice products, salads, fruits and other fast food. McDonald's is located in 119 countries on six continents, with about 32, branches, representing an American lifestyle in many countries. McDonald's restaurant was translated as "McDonald's Fast Food" in Chinese mainland in the early days, and it was not until the later period that the current Hong Kong-style translation was adopted.