I think this is a marketing method of LeTV APP. In this way, it attracts people's attention and arouses people's attention, thus causing the number of users of LeTV APP to increase rapidly, and ultimately making LeTV APP become more popular. There is some profit.

The Chinese New Year is coming soon, so many APPs have seized the opportunity of the Chinese New Year and put icons like "How many billions will be divided up" on them? However, LeTV APP is completely different from other APPs. It says on the picture Owe 12.2 billion words like this. It is precisely because of this wave of operations that LeTV APP suddenly became a hot search and attracted the attention of many netizens.

LeTV APP does not give up

LeTV APP was very popular in the past few years, but in recent years, because software launched by some other major platforms has become more popular with users, As a result, the number of LeTV users has gradually decreased, and it is now in a state of negative profitability. At present, the icon of the first 12.2 billion appears on the LeTV APP icon, which has attracted the attention of many netizens, and LeTV officials dare to ridicule and self-deprecatingly The spirit has attracted the attention of many netizens, and the official did not say a single redundant explanation or explanation, which also shows that LeTV APP has no intention of giving up by doing so, and believes that they will definitely pay off all the debts in the future. From here we It can also be seen that LeTV APP’s persistence and attitude of not giving up. I believe that LeTV APP will eventually pay off all its debts and develop better.

Through this self-defeating method, it has attracted the attention of many netizens

I have heard of another incident before, that is, Chayan Guanse has been suing Chayan Yuese for infringing on their Trademark, so Chayan Yuese has been suing Chayan Yuese, and Chayan Yuese also stated on his receipt that when we have money, we will file a lawsuit with them. If this is more humorous, Chayan Yuese said on his receipt This has also aroused the likes of many netizens, which has also led to a large increase in tea-loving consumers. Therefore, LeTV APP’s statement on its icon that it owes 12.2 billion is also a marketing method, and they have also succeeded. This made him a hot search topic, and also explained that although LeTV APP owes 12.2 billion, he has never given up and will persevere. This also shocked many netizens. They use the lowest cost to attract more attention and gain a lot of traffic, which is also a very good marketing method.

I believe LeTV APP will get better and better in the future

LeTV APP was founded in 2004. The founder is Jia Yueting, and LeTV is committed to the video industry. At that time, the number of LeTV users was very large. There are many, and many people are using LeTV. But later, due to the emergence of videos such as Tencent iQiyi and Youku, LeTV's user base decreased rapidly. Later, LeTV gradually fell into a state of negative profits, and eventually owed tens of billions. But from this icon, we can also see that LeTV has never given up and is persisting. I believe that they will be able to pay off all their debts in the future and will develop better and better.