my country’s first trademark is White Rabbit.

As early as the Northern Song Dynasty more than 800 years ago, my country's earliest trademark highlight appeared - the white rabbit, which was the copper plate logo of a Liujia Gongfu Needle Shop in Jinan, Shandong. The symbol is a white rabbit pounding medicine with a stick, which means "the jade rabbit pounding medicine".

The words above the copper plate are engraved: "Jinan Liu's Kung Fu Needle Shop, recognize the white rabbit in front of the door as a reminder", and below is the slogan: "Buying high-quality steel bars, making fine Kung Fu needles, no mistakes." The house is used, and the customers are turned into vendors. If there is any extra mercy, please keep it in mind." This trademark copper plate is now collected in the Chinese History Museum.

In May 1923, shortly after the Trademark Office of the Ministry of Agriculture and Commerce of the Beiyang Government was established, Jiangsu Wuxi Maoxin Flour Mill filed a trademark application with the Trademark Office and decided to use the "Warship Brand" that it had been using since 1910. "The trademark is officially protected by legal means. The "Warship" brand also became the first trademark registered in accordance with the "Trademark Law" promulgated at that time.

The role of trademarks

Trademarks protect trademark registrants by ensuring that they have the exclusive right to identify the source of goods or services, or to license others to use them for remuneration. .

In a broad sense, trademarks promote a positive and enterprising spirit around the world by rewarding trademark registrants with recognition and economic benefits. Trademark protection also prevents unscrupulous competitors, such as counterfeiters, from using similar distinctive marks to promote inferior or different products or services.

This system enables skilled and enterprising people to produce and sell goods and services under the fairest possible conditions, thereby promoting the development of international trade.

Trademarks are an important part of the product and packaging decoration. A trademark with exquisite design, profound meaning, novelty and outstanding personality can well decorate the product and beautify the packaging, making consumers happy to buy.