Zhonghui Design (professional logo design company) answers:

When designing a logo, in addition to considering the positioning and characteristics of the company, the design also needs to be based on the following standards:

1. Trends: With the continuous changes in technology, culture, etc., logo design has also changed. There are many fresh fashion trends worthy of our attention and reference.

2. Readability: The most basic standard is that the logo must be identifiable, legible, and clearly displayed in different sizes and proportions.

3. Composite: Logo is usually composed of various elements, such as glyphs, graphics, colors, text, etc. A good logo blends them together, complementing each other without taking over each other's position.

4. Color: Color plays a very important role in logo design. They can express the essence and values ??of the brand. At the same time, color can also transform a logo into another brand or product type.

5. Visual impact: visually-appealing...create visual shock and attraction through elements such as color, shape and pattern.

6. Simplicity: An excellent logo is usually very simple, clean and efficient, can be remembered at a glance, and can be naturally adapted when displayed on various platforms.

7. Identity: A good logo design should not only create a beautiful image, it should also be able to skillfully inherit the brand's culture and history, allowing people to think of the brand when they observe the logo. .

8. Versatility: Logo is the symbol of a company or brand. It not only appears on company facades, annual reports, business cards and other stationery, but also needs to be used on every media such as websites, sales advertisements, and television. Use and expression.

In short, the standards for logo design are not monolithic and must meet all standards. The most important thing is to consider the company represented by the logo, understand the company's goals, brand culture, etc., and create creative inspiration based on this. A successful logo design is presented in a way that best suits the essence of the brand.

Zhonghui Design’s original logo design work

The above is the content provided by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional design company Zhonghui Design that has been involved in the design industry for many years , many case experiences, I hope it will be helpful to everyone.