Starbucks is the name of an American coffee chain company. It was established in 1971 and is the world's largest coffee chain. Its headquarters is located in Seattle, Washington, USA. Starbucks' retail products include more than 30 types of the world's top coffee beans, handmade espresso and a variety of hot and cold coffee drinks, fresh and delicious various pastries, as well as a rich variety of coffee machines, coffee cups and other products. Starbucks has nearly 21,300 stores worldwide across North America, South America, Europe, the Middle East and the Pacific.
Starbucks, born in Seattle, USA, started with coffee beans. Since its official establishment in 1971, it has never advertised. However, in the past 20 years, it has become a giant coffee chain group. Its rapid development The legend attracts global attention. Starbucks not only vividly interprets the miracle of the ugly duckling turning into a white swan, but there is also a touching story behind it.
Century Scandinavian wood carving of a two-tailed mermaid, with naked breasts and a fully visible double fish tail.
Later, Starbucks was merged with Daily Coffee founded by Mr. Howard Shortz, so it changed its trademark. The second version of the logo follows the original mermaid pattern, but makes some modifications. She does not have naked breasts, and changes the color of the logo to green to represent daily coffee, thus integrating the characteristics of the original Starbucks and daily coffee. The trademark was born.
Starbucks’ green logo is a two-tailed Poseidon image that looks like a mermaid. This logo was designed in 1971 by Terry Heckler, a young designer in Seattle, who was inspired by medieval woodcut Poseidon statues. The mermaid image on the logo also conveys the dual meaning of primitiveness and modernity: her face is very simple, but it is packaged in a modern abstract form, with black and white in the middle and only surrounded by a circle of color on the outside. When Starbucks created this logo twenty years ago, there was only one coffee shop. Today, the graceful "green mermaid" has become a symbol of American culture along with the McDonald's "m".