Moutai is called "national wine" because of its long brewing history, unique brewing technology, excellent internal and profound brewing culture, its unparalleled role in China's political, diplomatic and economic life in history, and its traditional special position in China's wine industry. It is the result of the love of three generations of great men and the long-term market trials and cultivation. It has also won the praise of the people in their actual taste and experience of life, so it is well deserved.
I. A Brief History of Maotai Liquor
The Historical Records written by Sima Qian is the earliest record of the history of liquor-making along the Chishui River. Historical Records Biography of Southwest Yi contains: In more than 13 BC, Liu Che, Emperor Wu of the Han Dynasty, drank the famous wine "Goujiang" produced by Yelang, and could not help but praise it as "sweet". Later, there was the history that Emperor Wu of the Han Dynasty sent Tang Meng, the general of the Han Dynasty, to Guizhou to open up a foreign road and specially bypass Renhuai, where Maotai was located. There is a saying, "What is the Chinese government's gouache? Earn Tang Mengyi. " Maotai was called Yibu in ancient times, while Goujiang was proved to be a wine brewed by adding fruit and grain to Chishui River in Renhuai.
In China's wine-making history, liquor really made entirely from grain starter-making began in the Tang and Song Dynasties. Daqu liquor produced in Maotai area along Chishui River has become a tribute of the imperial court. During the Yuan and Ming Dynasties, brewing workshops with a certain scale had been built in Yangliuwan, Maotai Town. It is worth noting that the brewing technology of Maotai at that time had created a unique "sand-returning" process.
Before 1949, the production of Moutai was in decline, and there were only three wineries, namely, Chengyi Winery, which was funded by Hua surname and called Huamao; The "Ronghe Wine Room" funded by wang xing is called "wangmao"; The Hengxing Brewery funded by lai xing is called "Laimao". Huamao is the predecessor of Moutai now. In 174, "Zhuosheng Burning House" officially named its wine as Maotai.
In October p>1949, on the eve of founding ceremony, Moutai entered Huairentang in Zhongnanhai, and the founding fathers of the People's Republic of China congratulated each other. According to China News Service, founding ceremony's first banquet for the founding of the People's Republic of China was held in Beijing Hotel that night. From the choice of chef to the menu wine, Zhou Enlai personally examined and approved it, and Maotai was the main wine. The country is prosperous, and the country is prosperous. Maotai, which healed the Red Army in those days, has finally become the "founding wedding banquet" of the country.
Second, the characteristics of Maotai
Green Maotai
Maotai liquor is a typical maotai-flavor Daqu liquor with the most perfect style, so maotai-flavor liquor is also called maotai-flavor liquor. Its wine is bright and transparent, slightly yellow, with outstanding maotai flavor, intoxicating, not drinking in an open cup, full of fragrance, full of fragrance, leaving a bigger fragrance after drinking an empty cup, and lasting. Elegant and delicate taste, full-bodied and mellow, with a long aftertaste and endless maoxiang. Maotai liquor is pure, transparent and mellow, which is made up of three special flavors: sauce flavor, cellar bottom flavor and mellow sweetness. At present, there are more than 3 known aroma components. Alcohol is 53 degrees.
Moutai is one of the few products that have passed the green food certification in China liquor industry at present, with a unique green brewing environment and unique green traditional brewing technology. On this basis, we put forward higher requirements not only for its internal quality, but also for the external packaging quality and other aspects. This makes Moutai and its series of products more in line with the consumption trends and requirements of consumers "green, environmental protection, health and nature".
humanistic maotai
maotai has a history of more than 2, years, which was recorded as early as Sima Qian's Historical Records. During the Ming and Qing Dynasties, as an important shipping terminal, it presented a grand occasion of "Qin merchants gathered in maotai, and Shu salt went to Guizhou". In 1915, Moutai won the gold medal in Panama World Expo in one fell swoop, leaving a legend of "throwing bottles angrily and shaking the country's prestige", and has since become one of the world famous wine industries; Since the founding of New China, it has played a special role in China's political and diplomatic life, and it has been well-deserved as the "national wine". It can be said that every small "side" has a touching historical story, with profound cultural heritage, cultural accumulation and humanistic value. On the occasion of the 5th anniversary of the founding of the People's Republic of China, Moutai was permanently collected by the Chinese History Museum because of its honest historical and cultural connotation. Become an outstanding representative of Chinese "cultural wine".
technology maotai
maotai is a traditional product, but maotai group has always attached importance to scientific and technological progress. It has established a liquor research institute and technical center for decades, and a first-class research team (including members of many national and provincial liquor evaluation committees) in China liquor industry. In the future, the technological content of Maotai liquor should be further increased, and the blending technology should be further improved. Whether it is the product itself, packaging materials, anti-counterfeiting, etc., new materials, new equipment and new technologies should be widely used, so that the product will become the crystallization of concentrated high technology both internally and externally, and achieve the perfect unity of art and technology. Let people feel the charm of high technology as soon as they pick it up and open it, and enjoy the beauty.
Third, the origin of Maotai
Maotai is produced in Maotai Town, Chishui River, renhuai city, Guizhou Province, surrounded by mountains. The situation is dangerous and it is the throat of land and water transportation in Sichuan and Guizhou. The water quality of Chishui River is pure and sweet, and contains a small amount of minerals, which is just for wine making.
Moutai is named after it is produced in Maotai Town on the Chishui River in northern Guizhou. Because Maotai Town is located in the river valley, the wind speed is low, which is very conducive to the habitat and reproduction of microorganisms brewing Moutai. More than 3 years ago, Premier Zhou gave Fang Yi, then vice premier of the State Council, a task to copy Maotai. It is said that at that time, Vice Premier Fang Yi took a group of people to take away all the processes and equipment of Moutai, even the master chef who made the wine. Even the dust of Maotai Distillery was taken away in a box (it is said that there are rich microorganisms in it, which is necessary for making Maotai). He searched everywhere nearby and found 5 places. Finally, he found a beautiful place in Zunyi, where there was no industrial pollution, and all the processes of Maotai were carried out, using very pure local water. It also fully proves that Moutai is closely related to the origin and Moutai cannot be cloned. For this reason, Moutai became the first liquor product in China to be included in the geographical protection of origin in 21.
iv. tasting of maotai
(1) identification of manufacturers
maotai distillery is not associated with any other manufacturers, nor does it share its trademark license right with any manufacturers, let alone set up a factory, a second factory and a branch factory. Any "Moutai" marked as a joint venture factory, a factory, a factory or a branch factory is definitely fake.
(2) Identification of registered trademarks
The whole bottle of Moutai is labeled with the registered trademark of "Guizhou Moutai", which is printed with imported 1g steel paper, and the trademark paper specification of a 5ml capacity bottle is 9mm× 125mm. The logo of domestic wine merchants is divided into three parts: in the middle, there is a 6 mm wide white diagonal belt from the upper right to the lower left, and there are two thin black lines and four thick black lines on the upper and lower sides respectively, which sandwich the red word "Guizhou Moutai" in the middle. There is a 13-mm-wide gold strip at the junction of the diagonal belt and the upper left corner, on which there are four black words "famous at home and abroad". In the upper left corner, there is a red color block, and there is a white circle with a golden edge in the middle with a diameter of 35 mm, and there are annular wheat ears, golden gears and red five-pointed stars from top to bottom in the circle. There is a thin gold thread at the junction of the diagonal belt and the lower right corner. On the red color block in the lower right corner, there are eight white characters "Produced by China Maotai Distillery", and under the white characters, there are black characters "53% vol, 5mL" indicating the alcohol content and capacity. The specification on the back of the bottle is 65 mm× 85 mm, with a red edge, and a white edge with a width of 1 mm is left around the edge. The factory date is blue Arabic numerals. The trademark is beautifully printed, with accurate colors and even trimming.
(3) Identification of packaging materials
The bottle of Moutai is a milky white glass bottle, sealed with a twist-off anti-theft aluminum cover with a big red thread, with five white words "Kweichow Moutai" on the top, and the bottle mouth has no internal plug. The whole bottle of wine is wrapped in a high-quality square leather paper and packed in a color box: the outer packaging color box is made of imported white paper and corrugated. The font and color on the box are consistent with the trademark and back sticker.
The fake "Maotai" is sealed with different shades of red rubber caps, some are transparent without words, and some are fake "Maotai". The bottle caps are white and some are red. The cover also has different wall patterns, including yellow twist-off aluminum cover and plastic cover with twist-off yellow aluminum cap. There are several kinds of inner plugs, such as spiral type, belt waist line and flat top. The outer packing box is made of unqualified and inferior leather paper or other materials.
(4) Identification of sensory characteristics
Maotai liquor is made from wheat, fermented for eight times and stored for two or three years before leaving the factory. Its unique sensory index is that the liquor is colorless and transparent, mellow and sweet when drinking, without suspended matter and precipitation, with outstanding aroma, elegant and delicate, full-bodied wine, long aftertaste and lasting fragrance in empty cups. Fake "Maotai" is mostly made of sorghum wine, white dry wine, mixed wine, etc., and it is difficult to have the characteristics of color, aroma and taste of Maotai.
five, Maotai's honor
Gold Award of Panama International Expo in p>1915
Golden laurel leaf award of Paris International Food and Tourism Committee in p>1985
Gold Award of 12th International Food Expo in Paris, France in 1986
Asian Star Packaging Award of 13th Asian Packaging Appraisal Conference in 1986
First prize of export advertisement of 3rd Advertising Conference in p>1987
Gold Award of 1st Beijing International Expo in p>1989 < > gold medal of the second Beijing International Expo in 1991
gold medal of the Japan International Food Expo in 1992
gold medal of the American International Famous Wine Expo in 1992
the highest gold medal of the Hong Kong International Food Expo in 1992
53 degrees, 43 degrees, 38-degree Moutai was awarded the special honor award
In p>1994, at the international wine tasting meeting to commemorate the 8th anniversary of Panama World Expo, Maotai won the first prize of the special gold medal
Maotai won the international gold medal and became a world famous wine. Occasionally, it contains inevitability, which is the unique flavor and excellent quality handed down from ancient times.
Moutai is one of the three famous wines in the world with a history of more than 8 years. In 1915, he won the gold medal and certificate in Panama World Expo. After the founding of the People's Republic of China, Moutai has won many awards and exported to all parts of the world. It is known as the world famous wine and the "light of the motherland".