E-commerce is reflected in surrounding shopping malls, life services, and so on.
when you open the mobile APP to search for food, there will be surrounding food, take-away delivery, etc., and door-to-door services (cooking, washing clothes, car washing), group buying, sightseeing, etc. are all products of e-commerce.
shopping in the mall can be paid online, which provides a convenient way for life, reduces the burden of shopping, and improves the efficiency of life. How to experience e-commerce in real life
In reality, the experience is to go shopping online, so it is estimated that you have no time to open an online shop. Online shopping malls include Taobao, JD.COM, Red Kids, Zhuoyue Amazon, Dangdang, Newegg and so on. . . . If you really want to open a shop and go to ebay, you can find a loan and sale network. They have professional customer service to tell you how to borrow and sell on EBAY, and they only provide money and logistics services when they are sold, which is especially suitable for novices ... What are the characteristics of smart people in real life?
Smart people have two manifestations: one is to be silent all their lives, not to express what they want and do with words, but to prove everything with their own actions; The other is to decorate every sentence with flowery words to express your meaning perfectly. The influence of e-commerce on real life > > > < < ?
first of all, your formulation contains too many things ... real life is all aspects, so you can publish a book by taking out one of them and expounding it!
Give you an article
Modern marketing theory is a scientific theory that guides enterprises to carry out marketing activities. It has been constantly supplemented and improved in marketing practice and has been enduring for decades. It plays an irreplaceable role in guiding enterprise marketing. However, modern marketing theory has its inherent theoretical defects. The emergence and perfection of e-commerce has corrected the basic defects of modern marketing theory, solved the difficult problems of "quickly understanding and meeting customers' needs" and "enterprise marketing should be well connected with the needs of market consumers", and made the marketing theory and marketing practice blend unprecedentedly, enriching and developing the modern marketing theory, which was completed by solving the contradictions of modern marketing theory itself.
1. E-commerce solves the contradiction between consumers' dominance in theory and passivity in reality
Modern marketing theory holds that the essence of so-called marketing is the management of demand. Consumer demand includes negative demand, zero demand, saturated demand, excessive demand and harmful demand. The task of marketing is to understand the types of demand, analyze the causes of a certain demand, put forward solutions to problems, and achieve effective management of demand. In fact, with the increasing division of labor in society, consumers' sense of risk in purchasing increases with the increase of purchasing choices. In purchasing many products, consumers will take the initiative to obtain information related to commodities through various possible channels and analyze and compare them, so as to gain a psychological balance, so as to reduce their sense of risk and enhance their trust and psychological satisfaction with products. The emergence of e-commerce enables enterprises and consumers to connect through the Internet, thus realizing the dominance of consumption behavior. Shopping intention is in the hands of consumers. It changes the traditional method of selling goods to customers into consumer-led personal marketing, and consumers inquire about information about goods or services through interactive media, turning passive into active. In the traditional marketing environment, due to the lack of suitable communication channels between customers and enterprises or the high communication cost, in most cases, customers can only make limited suggestions for existing products, and it is difficult to participate in product design. Moreover, most small and medium-sized enterprises lack sufficient funds to conduct market research and can only develop products with reference to market leaders. E-commerce can change the above situation. Enterprises can exchange a lot of information with customers online. Even small and medium-sized enterprises can conduct instant information search for customers through electronic bulletin boards, online discussion squares and e-mails. Customers have the opportunity to express their opinions on all issues from product design to pricing and service. Enterprises and customers can discuss a certain issue many times. This two-way interactive communication method improves customers' participation and enthusiasm. More importantly, it can make enterprises' decisions targeted. For example, a publisher can load some chapters of a book to be published on Inter in various languages, so that readers around the world can read it. The sample book contains the author's relevant information. When visitors from all over the world have a demand for this book after reading it, it can translate the materials into the local language of the visitors to meet the needs of localization. Marketing under e-commerce is interactive marketing. Customers really participate in the whole marketing process, and their position in enterprise marketing is improved, and their initiative in participation and choice is strengthened. In this kind of online interactive marketing, sellers and buyers can have interactive two-way communication anytime and anywhere. The relationship between enterprises and customers has become very close, even unbreakable, which makes "one-to-one" marketing possible. This marketing framework of network integrated marketing embodies the characteristics of customer-oriented and continuous interaction between enterprises and customers, and its marketing management decision-making process is two-way.
2. E-commerce has solved the contradiction between the industrialization of production mode and the standardization of consumption mode, as well as the humanization and individualization.
Modern marketing is market-oriented, with understanding and grasping consumer needs as the starting point, product exchange as the core and meeting consumer needs as the purpose. However, what it faces is the contradiction between industrialized and standardized production mode and humanized and personalized consumption mode. Under the current conditions, the solution of this pair of contradictions is at the expense of consumers' personality in whole or in part. The emergence of market segmentation theory has alleviated the above contradictions regionally, but in the flood of large-scale, low-cost and single products, consumers' personality has been suppressed and submerged. In traditional marketing activities, the marketing model is mostly demand-side marketing, that is, demand comes first, product production and sales come last, and consumer demand promotes product production and sales. Consumers don't understand the utility, efficiency and characteristics of products, especially new products, and can't quickly connect products with the lifestyle and needs at that time. The process of commercialization and marketization of products contains two poles that are obviously opposite. One pole is the inventor, producer and supplier of new products. They are imaginative and brave in innovation, always standing at the forefront of science and technology, mastering the latest scientific and technological trends, keenly recognizing the potential and future needs of human beings, developing products, and firmly believing in the unique value and broad market prospects of products; The other pole is the demanders and buyers of the market. They are generally ignorant of high and new technology, relevant scientific knowledge, principles and the utility, efficiency and characteristics of products, or know little about them, so it is difficult to generate demand for products. At the same time, due to the constraints of ideas, the limitation of funds and the inertia effect on the use of original products, consumers lack sufficient motivation to explore the technical mysteries of products and their special effects on human life. The process of commercialization and marketization of products is the process of transforming the inventor's cognition and preference of products into that of thousands of consumers. No consumer in the market has the same consumption psychology, and every consumer is a market segment. Consumer psychological identity has become a prerequisite for consumers to make a decision to buy products, personalized consumption will become the mainstream of consumption, and the emergence of e-commerce makes it possible. Marketing under the condition of e-commerce is based on a comprehensive, multi-level and dynamic market demand view, and a service system can be provided by establishing an intranet, so that customers can design their favorite products in front of computer terminals. Through interactive communication with customers, enterprises can effectively change product design or invest in developing new products according to the requirements of consumers; Can efficiently accept and forward consumer inquiries to the corresponding departments, or directly provide interactive services. Consumers can directly contact and communicate with enterprises, and directly ask them questions about products and services. At the same time, enterprises can use words, pictures and videos to show customers the contents of products and services, explain and answer customers' inquiries, so as to make the whole pre-sales and after-sales services timely and clear. Enterprises can let consumers put forward their own requirements at a lower cost, and then provide targeted products and services according to different requirements. Enterprises under e-commerce can truly meet the different needs of each consumer, and meet the individual needs of customers, which not only increases the difficulty for other enterprises to enter, but also increases the sales rate and satisfaction of products and services. In the traditional buying and selling of goods, consumers rarely contact manufacturers directly. Most of them learn about limited goods through advertisements, and then go to shopping places to compare and select the needed goods. The buying and selling process is very complicated. Generally, consumers should follow the purchase mode of 5W1H, that is, What to buy (what), Why to buy (why), Who to buy (who), How to buy (how), When to buy (when) and Where to buy (where). Through e-commerce, the purchase is more convenient and quick. Consumers can easily search out most manufacturers who produce and sell a certain product in the world through e-commerce, and realize direct contact with manufacturers. Consumers can compare, choose and order goods through the information provided by e-commerce, and all this can be completed in just a few minutes without leaving home. Manufacturers can also shorten the procurement cycle through e-commerce procurement. The direct economic effect of solving this contradiction by e-commerce is to greatly reduce the marketing cost. Advertising through e-commerce is not limited by geography and time, and it enjoys 24-hour active inquiry from users around the world, but the cost is extremely low, and the average cost of each webpage is lower than that of leaflets. An American retailer selling spicy spices (Hot Hot) displays its products online, and its promotion cost is about $1 per month. However, if the color catalogue is printed in the traditional way, the promotion cost will increase to $5, per month. E-commerce enables manufacturers and consumers to obtain the goods they need at the lowest price. Through the internet, manufacturers and consumers can find the cheapest products in the world and order directly from producers, bypassing middlemen. In 21, Boeing ordered raw materials online, saving one-third of the cost, amounting to hundreds of millions of dollars.
Third, e-commerce has solved the contradiction between the win-win concept and the "strong marketing" in the era of great industrialization
Modern marketing theory regards win-win as the highest wisdom of enterprise action. It is considered that in modern market competition, correctly handling the relationship between enterprises and partners and between enterprises and consumers is an important guarantee for the smooth development of marketing activities. On this issue, the concept of win-win is helpful to marketing activities. Marketing activity is an activity involving buyers and sellers. The subjects of marketing activity all expect to benefit from the trading activity, and the trading can be carried out and developed only after the two sides weigh that they will benefit from the trading. Marketing is a transaction in which both parties can benefit. All transactions should be a win-win game. In a successful marketing activity, there is no loser but a winner. However, in the reality of marketing, people regard the market as a arena, and both traders are trying hard to beat each other so that they can win. For consumers, enterprises implement "strong marketing" in the era of industrialized mass production. I would like to ask what aspects of learning about e-commerce are mainly used in our real life.
After graduation, students can go to information technology companies and other companies, institutions and schools to engage in the planning, development, management, scientific research and teaching of e-commerce systems and other related work.
The easiest way to open a shop on Taobao is to do business online, contact customers to talk about business, e-banking, etc. It is generally understood that doing business on the Internet is e-commerce. Characteristics of e-commerce in manufacturing enterprises
Characteristics of e-commerce in manufacturing enterprises:
1. Transparency of sources, such as Xiaomi Apple and the person who bought Chili sauce on Taobao, let customers know the characteristics and product quality clearly.
2, logistics fully consider various factors, to facilitate the national or even global delivery and transportation.
3. Platform strategy: mass production can be achieved according to the e-commerce platform, so as not to overstock products and cause economic losses.
4. After-sales strategy, with convenient storage, can make enterprises better cultivate multiple consumers. E-commerce in our life
The arrival of the information technology era has brought influence to all fields of society to varying degrees. Especially in recent years, information technology has been widely used in the economic field, which has become the direct driving force for enterprises to improve their management and economic benefits. The author analyzes the influence of the application of e-commerce in marketing management on enterprises from two different angles of accounting and management, which reflects that this advanced information technology has greatly promoted the management and efficiency of enterprises.
-e-commerce-the shock wave in the circulation field
E-commerce is to realize the coordination of goods, materials and personnel information through electronic means on the basis of the network, resulting in a wide range of commercial and trade activities: E-mail (E-mail), electronic data exchange (EDI), value-added network (VAN), rapid response system, electronic transfer (EFT) and Transaction Processing. These methods have improved the ability and efficiency of information generation, release, processing and collection. E-commerce takes full advantage of the characteristics and complementary advantages of the network, connecting enterprises, suppliers and other links needed for business and trade to the existing information system, changing the way of external communication in the past, and at the same time inevitably causing changes in the internal execution mode of enterprises, so that enterprises can make full use of limited resources, reduce circulation links, shorten the cycle and reduce costs, thus achieving the enterprise goal of improving economic benefits and service quality.
As the emergence of e-commerce has brought a big impact on the management activities of enterprises, it has attracted worldwide attention. On April 15th, l997, the EU put forward the "EU E-commerce Action Plan" to stipulate the information infrastructure, management framework and business environment, so as to promote the development of e-commerce in European countries and enhance the global competitiveness of the EU. In February 1997, the European Union and the United States issued a joint declaration on e-commerce, and in 1996, Japan also invested more than 3 million dollars to promote the relevant plans of e-commerce. China also attaches great importance to this: Lv Xinkui, Vice Minister of the Ministry of Information Industry, delivered a speech at the' 98 International E-commerce Forum, arguing that informatization of the national economy is the foundation, electronicization of finance is the guarantee, and e-commerce is the core.
It can be seen that e-commerce has become a popular form of business trade based on the Internet. Its appearance is bound to have an impact on the traditional enterprise management model, especially on marketing management.