You can open more stores, and the number of stores is unlimited. However, Tmall requires that the brands and commodities that must be operated between stores cannot be the same, that is, the products and trademarks cannot be the same as the stores opened.

Thirteenth restrictions on the same subject to open more than one Tmall store:

(1) Product overlap: brands and commodities operated between stores are not required to be duplicated;

(2) Only one franchise store can be applied for under one business category.

Article 14 Restrictions on re-entry of the same theme into Tmall:

(a) serious violations, qualification fraud was removed by Tmall, permanent restrictions;

(2) Merchants voluntarily quit twice in a natural year, and their entry is restricted within half a year.

Article 7 A specialty store refers to a store opened by a merchant in Tmall with another brand authorization document (trademark is R or TM status).

(1) The store has the following conditions:

1, operating a specialty store authorized to sell branded goods;

2, operating a number of authorized sales brands of goods and each brand belongs to the same actual controller shop;

Among them, the type of specialty store mentioned in point 2 only invites Tmall.

Baidu Encyclopedia: Tmall Investment Promotion Standard