The great teacher Marx once said, "With 50% profit, capital will take desperate risks; for 100% profit, capital will dare to trample all laws in the world; with more than 300% profit, capital will dare to violate any crime".

There is another infuriating thing recently. Simba’s live broadcast room was exposed to be selling fake goods: sales exceeded 6 million in one night. Oh my god, this is money I will never make in my life. We must let everyone know about this. Are the illegal costs of selling fakes so low now?

A few days ago, "YPL Sports Trendy Products" released a "Statement on Kuaishou Anchors Selling YPL Products" online. The statement roughly means this. On April 18, Simba and his anchors " Dandan” was selling a product called “YPL Sunscreen Cooling Pants” in the live broadcast room. It was finally confirmed that this “YPL Sunscreen Cooling Pants” does not belong to the category sold by YPL. What? What is this operation? The statement also said that the relevant distribution companies and production companies are not YPL's formal distribution and production channels, and do not have the qualifications for brand marketing, authorized use, production and sales. God, this operation is really shocking.

Data show that the price of this product in the live broadcast room is 63 yuan, more than 100,000 pieces have been sold, and the illegal sales amount exceeded 6 million yuan. In order to protect the legitimate rights and interests of consumers, YPL will take legal measures to hold accountable links to related products, stores, anchors, etc.

However, on the evening of April 23, this matter was reposted. I have to say that it was really impressive. The brand involved, YPL, issued an apology to Simba on its official account, saying that it has been properly resolved. In this matter, we also apologized to the relevant companies, netizens and Simba for the impact.

YPL's statement on this matter is as follows:

Recently, the issue that "YPL pants promoted by Xinxuan's live broadcast room are not officially authorized" has attracted attention. The trademark licensing dispute involved in this matter has been properly resolved. We apologize for the impact this has had on relevant companies, netizens and Mr. Xin Youzhi. Both of us cherish our brands extremely, and we will continue to have in-depth communication with all related parties in this incident and strive to minimize the impact of the incident on the brand and Mr. Xin Youzhi.

Thank you again for your attention.

Not long after, Xinxuan’s official account responded in the comment area, saying thank you to the users who always believe in Xinxuan. We will stand with the majority of users as always and continue to uphold the principle of “adhering to quality first and consumer rights.” Based on the highest principle of "priority", we spare no effort to bring you the most cost-effective products and services.

Let me tell you something about this:

On April 18, a consumer revealed that Simba and his anchors were suspected of selling counterfeit YPL yoga pants in the live broadcast room. It sold for 6 million yuan in one night. Public information shows that YPL is a brand registered by Australian Health Industry Co., Ltd. with the State Administration for Industry and Commerce. It is a new generation of functional sportswear trend brand.

On April 22, YPL issued a statement: The products sold by Xinxuan Team’s anchor “Dan Dan” in the live broadcast room do not fall within the scope of YPL’s sales categories, and the product packaging is suspected of plagiarism. The product will be punished according to law. Distribution companies and production companies will be held accountable and protect their legitimate rights and interests through legal means.

On the evening of April 22, Xinxuan’s official account issued a statement that the brand owner “Harbin Aoshengyuan Trading Co., Ltd.” provided Xinxuan with an authorization link and certification materials. If there are any violations, Xinxuan will The selected generals will be held accountable in accordance with the law and will always stand with consumers.

In the early morning of April 23, the YPL official account once again issued a statement: "The YPL trademark ownership of counterfeit products belongs to our company" and posted the relevant trademark registration certificate and trademark transfer certificate; in some documents It is mentioned that the trademark registered by "a company in Harbin" is a self-created graphic logo, which is very different from the products sold. At the same time, the statement stated that the official statement channel of YPL is the official WeChat account of "YPL Sports Trendy Products", and some online accounts are involved in publishing other company-stamped documents, and will be strictly investigated.

On April 23, Xinxuan Group released preliminary investigation results. The dispute was caused by the dispute between the trademark holder before and after the trademark transfer. It was not a counterfeit issue, and it would provide consumers with full payment. Refund.

On April 23, YPL responded, saying that it had never had any business cooperation with Harbin Shengyuan Trading Co., Ltd. and that there was no trademark authorization; the authorization letter mentioned by Xin Xuan was a forged official seal and would pursue the forger. Legal liability.

On the evening of April 23, YPL issued an apology to Simba on its official account, saying that the matter had been properly resolved and apologizing for the impact on relevant companies, netizens and Simba.

On the whole, this matter is not what everyone thinks. Simba has repeatedly made various false attacks, but we can see that Xin has chosen to take responsibility. At this time, it is worthy of recognition and cannot be Use past events to make qualitative decisions.

Many people say that the illegal cost of selling fake goods is so low now? This is not the case. From a legal perspective, in the previous bird's nest incident in Simba, there was a move to "refund one and compensate three", with the amount exceeding 60 million, setting a precedent for compensation in the live broadcast industry. Moreover, our country is also constantly improving laws and regulations such as the Advertising Law and the Consumer Rights Protection Law. Under the dual role of the government and regulations, many live broadcast sellers are now actively changing.

This time, because Simba was misled by the brand, and when the communication with the brand was fruitless, Xinxuan apologized frankly, took the initiative, paid compensation in advance, and accepted government supervision. This approach is not protecting. Consumer rights? Although there are only a handful of live broadcast e-commerce anchors who can take the initiative to take responsibility, they are conscientious anchors who comply with policy and regulatory requirements and are recognized and supported by fans.

In recent years, the country has been promoting the standardized development of live streaming e-commerce, which has also achieved tangible social effects. The standardization of live streaming e-commerce has become a general trend. The cost of illegal activities is not only measured in money. Embracing policies and accepting supervision is the long-term development path.