For cosmetic packaging to play a promotional role, it must be able to attract consumers' attention. Therefore, novel and unique shapes, bright and eye-catching colors, beautiful and exquisite patterns, and unique materials can make cosmetic packaging present a very eye-catching effect, attract consumers' attention and generate strong interest.

2. Accurate

Successful cosmetic packaging must first accurately convey the information of the contents. The so-called accuracy means that the packaging design must be simple, in place and distinct. Accurately conveying product information requires that the shape, color, pattern, etc. of the packaging must not violate consumers' habits to avoid misunderstandings. For example, the packaging box of Dior perfume is simple and simple. The five bottles of perfume with different shapes and fragrances are intuitively displayed on the main facade of the packaging in the form of physical pictures, accurately and clearly conveying the information of the packaging contents, and at the same time highlighting the brand LOGO. , thereby arousing consumers' desire to buy.

3. Good impression

Packaging design must be vivid, cleverly designed, with personality and beauty. In other words, the shape, color, pattern, and material of the packaging must arouse consumers' favorite emotions, so as to stimulate their desire to buy. Good packaging design speaks for itself, can make the connotation of cosmetics come out clearly, can reflect the characteristics of cosmetics that impress consumers, and make consumers feel good.