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What is the origin and value of trademarks?

What is the origin and value of trademarks?

When it comes to trademarks, you may only think of some more famous brands and more special products. If someone plagiarizes or imitates them, they will be accused and prosecuted by the brand. In fact, this is because the brand's registered trademarks are protected by national laws and the laws of many countries. As long as the brand applies for trademark registration in a certain country, the country's intellectual property laws will protect the registered mark of the brand. Play a protective role. In fact, trademarks have appeared very early, and the origin of trademarks can be said to come from ancient times. In ancient times, there were many carpenters and other skilled craftsmen, and they all had their own unique skills to make different products.

Some products may have different designs, functions and effects due to these different techniques. In order to make the reputation of their own products more influential and prevent others from impersonating them, many craftsmen will sign their names or print unique logos after making the products. When people buy a product and see the logo, they know that the product they are buying comes from the hands of this craftsman. Therefore, with the development of society, many craftsmen have imitated their skills very well. Gradually, the signs of craftsmen have been imitated. You must know that the products made by famous craftsmen will have a higher value in the market, so slowly In order to prevent these things from happening, society uses the unique logo of an individual or organization as a trademark. As long as such a trademark appears on a product, the product is the product of the trademark owner. The value of this logo is very high for enterprises. This logo is an intangible property of the enterprise. If an enterprise owns an independent trademark, the value of the trademark cannot be determined with certainty. Usually people's valuation of this exclusive logo is based on the influence of the trademark in the market, the market value of the brand, the market's awareness of the brand, etc.