China-Singapore Changzhou Net, November 3rd: On November 1st, at the on-site meeting on the national product quality regional rectification work, Zhi Shuping, deputy director of the General Administration of Quality Supervision, Inspection and Quarantine, personally organized the "Creating a National High-Quality Laminated Wood Industry" Flooring Production Demonstration Zone" golden plaque was awarded to "China's Laminated Wood Flooring Capital" - Henglin Town, Wujin District. People in the industry generally believe that in the face of the current dilemma of stagflation in the export market and weak domestic demand, this golden sign will help Henglin flooring companies strive for more business opportunities in international competition.
"Behind the honor is the arduous journey of Henglin Flooring from small to large, from 'chaos' to 'governance', from extensive management to standardized development." Guo Zhixian, secretary of the party committee of the town, was interviewed by reporters Shi said that the Henglin flooring industry originated in the late 1990s and has now developed into a production (export) base with the largest variety of designs and colors, the strongest supporting coordination, the lowest business costs, and the best agglomeration effect in the national laminate flooring industry. The provincial government has listed it as one of the 100 key industrial clusters to be cultivated in the province.
Guo Zhixian said that the period from 1999 to 2004 was the cultivation period of China's laminate flooring industry, with capital coming from all walks of life. In just a few years, Henglin rapidly grew into the country's largest manufacturer with a cluster of nearly a hundred companies. (Export) base. In the early stages of development, many companies did not know much about the country's laws, regulations and technical standards. Some companies had deficiencies in labeling, quality control, etc. Especially when the market was in short supply at the time, companies focused more on rapidly expanding production capacity. and the market, while ignoring quality, counterfeiting and shoddy phenomena occur from time to time. Since 2004, with the support of the quality supervision department, Henglin Town has established a special rectification work leading group to strengthen industry management and services based on special requirements such as production license application and artificial panel product filing, so as to make the Henglin flooring industry cluster Gradually entered a new track of development.
Although Henglin Flooring has encountered many international trade frictions such as "Canadian Anti-dumping and Countervailing Investigations", "Turkey Anti-dumping Investigations" and "U.S. Section 337 Investigations" during this period, due to its large production capacity and comprehensive cost With the advantages of low cost, wide variety of designs and colors, and obvious cluster effect, it is still the target area for international buyers. At present, the town has 175 laminate flooring terminal production companies and more than 160 supporting companies, with an annual production capacity of more than 160 million square meters. By 2007, the number of export countries reached 106, forming three main target markets: North America, the Middle East, and Eastern Europe. and emerging markets such as Africa, South America, and Asia, with its export share accounting for more than 65% of the country's exports of similar products; at the same time, its domestic sales network covers more than 300 large and medium-sized cities, with a market share of 45%.
In the process of participating in international competition, Henglin flooring companies have become increasingly aware of the importance of technological innovation. In recent years, they have successively developed "V-shaped grooves", "hand-scratch patterns", and "shower flooring". Paint surface", "real wood grain" and many new technologies and products such as silent floor, waterproof floor, geothermal floor, antibacterial floor, straw floor and so on. It has obtained a total of 6 national invention patents and more than 70 utility model patents. Some companies have also successively Participated in the drafting and revision of seven national standards and four industry standards, becoming the leader in innovation in the national flooring industry. From 2005 to 2008, the pass rate of national supervision and spot inspections reached 100% for four consecutive years. There were 2 export inspection-free products, 11 national inspection-free products, 5 trademarks were recognized as well-known trademarks in China, and 9 products were awarded Jiangsu Province Famous Brand Products , 9 companies have become the first and second class enterprises of provincial export classification management.
Guo Zhixian said that since this year, the Henglin flooring industry has also encountered "growing pains". The superposition of various unfavorable factors has tested the wisdom of enterprises and governments in coping with complex market changes. In the next step, Henglin Flooring Industry will strengthen quality management while focusing funds and energy on marketing network, technological innovation and brand promotion, comprehensively promote internal integration of the industry, and establish 2-3 large enterprise groups with over 1 billion yuan. Create new competitive advantages. At the same time, the Market Research Institute of the Economic Development Research Center of the State Council was entrusted to compile the Henglin Flooring Industry Service Zone with a total investment of 1.1 billion yuan to enhance the industrial level and enhance core competitiveness.
(Source: Changzhou Daily)
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