Nature Home (China) Co., Ltd. is the world's leading supplier of floor and home products solutions, and a wholly-owned subsidiary of China Floor Holding Co., Ltd. Nature Home is committed to the research of green and healthy home decoration engineering, focusing on the research, development, production and marketing of green and healthy floor and home products. The main business has been transformed and upgraded from flooring to flooring, cabinets, wardrobes, wooden doors, ornaments and other fields, forming a big home market strategy dominated by natural flooring brands and keeping pace with multiple brands. Now its brands are: Nature Floor, Nature IKEA, Nature First Space, Nature Aesthetics Museum, Nature Muxiangju, Nature Windsor Castle Wardrobe, Nature Desenberg Wooden Door, Nature Ornaments, Nature and many other brands; There are more than 2,900 franchise stores with unified authorization and unified image in China.
Industry leader
After more than ten years of growth, Nature Flooring has created unprecedented glory in China flooring industry with unremitting efforts and indomitable spirit! Since 200 1, the sales of natural flooring products have continued to grow strongly, and the market share of products is among the best in the same industry, making it one of the largest wooden floor backbone enterprises in Asia. Today, nature flooring has established a number of raw material supply bases around the world; Take the lead in establishing domestic first-class product research and development center and national certified floor laboratory; In China, Guangdong, Jiangxi, Jiangsu and other regions, a number of large-scale production bases have been established, and a number of large-scale drying kilns with international-level computer-controlled steam drying equipment have been built, forming a high-standard and modern floor lean manufacturing system. At present, Nature Home is constantly innovating around customers' needs and cooperating with partners in an open way, thus building the advantages of controlling core technology solutions in the fields of floor and home. The global integrated industrial chain is improving day by day, leading Asia in production and sales.
Green responsibility
With the vision of improving people's home fun and quality of life, Nature Home uses the professional experience in the field of floor and home product manufacturing, aiming to let consumers enjoy high-quality green home life. In order to meet the challenge of global climate change, Nature Home helps customers reduce energy consumption and carbon dioxide emissions and create the best social, economic and environmental benefits through leading green and low-carbon environmental protection technologies. Adhering to the development concept of "taking from nature, returning to nature and originating from nature", Nature Home has closely linked enterprise development with ecological harmony, actively promoted the "China Green Disk Project" and successively carried out tree planting activities such as "I plant trees for the Yellow River", "I plant trees for the Yangtze River", "I plant trees for consumers" and "I plant trees with zero carbon". Tree planting and network planting in Weibo attracted nearly 500 million people to pay attention to and support environmental protection. As a leading household enterprise, Nature Home actively promotes the R&D and production of health and environmental protection products, gradually builds a sustainable green industrial chain, strives to reduce carbon emissions in all aspects of raw material procurement, product manufacturing, distribution, sales and after-sales, and actively assumes the social responsibility of energy conservation and emission reduction. On 20 10, the natural floor and the zero-carbon pavilion of the Shanghai World Expo formed a strategic partnership and became their characteristic products. Practice green responsibility with actions, lead green homes with achievements, and pursue the balance between creating social wealth and green values.
China well-known trademark, China well-known trademark, Asia's 500 most valuable brands. Guangdong Ran Ying Wood Industry Co., Ltd. was established in 1995, and its main business is the production, research and development and sales of natural solid wood flooring, solid wood composite flooring, ecological flooring and laminate flooring, with a workshop area of 400,000 square meters and an annual output of more than 8 million square meters. Since 2000, the sales volume of natural flooring products has continued to grow strongly with an annual growth rate of 30%, and the market share of products is among the best in the same industry, making it one of the largest wooden floor backbone enterprises in Asia. In the process of common development and growth with China's flooring industry, natural flooring has actively promoted the development of China's flooring industry and contributed to the revitalization of national industrial brands.
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Nature Flooring (China) Co., Ltd. is a wholly-owned subsidiary of China Flooring Holdings Co., Ltd., and its main business is to sell nature solid wood flooring, solid wood composite flooring, ecological flooring and laminate flooring. Since 200 1, the sales of natural flooring products have continued to grow strongly, and the market share of products is among the best in the same industry, making it one of the largest wooden floor backbone enterprises in Asia. In the process of common development and growth with China's flooring industry, natural flooring has actively promoted the development of China's flooring industry and contributed to the revitalization of national industrial brands. Nature flooring is committed to building a world-class flooring enterprise with a forward-looking vision and a global vision, and an international brand with a global development strategy has risen.
The industrial chain is rock solid.
Nature flooring is constantly expanding and extending its five-in-one industrial chain of "procurement, research and development, production, sales and service". With the promotion of globalization strategy, nature flooring has several raw material supply bases and joint ventures around the world; Take the lead in establishing domestic first-class product research and development and technical laboratories; In China, Guangdong, Jiangxi, Jiangsu, Zhejiang and other regions, a number of large-scale production bases have been established, a number of high-standard modern production line manufacturing systems have been established, and a number of large-scale drying kilns with international-level computer numerical control steam drying equipment have been built; In terms of sales system, a multi-channel and intensive sales system has been formed. At present, it has more than 2,900 specialty stores in large, medium and small cities across the country, and has formed long-term strategic partners with many well-known professional building materials markets and supermarkets around the world, and some products are exported to overseas markets; In March, 2003 and June, 10, Nature Flooring held a joint declaration on service commitment in key cities nationwide 16, truly providing users with a "worry-free" one-stop express service. In 2006, Nature Floor took the lead in launching the industry's first brand of "Gold Nanny Service", and established 68 first-class customer service centers and 168 after-sales service outlets in 68 large and medium-sized cities across the country.
Specializing in perfection.
Nature flooring always adheres to the enterprise spirit of "surpassing oneself and pursuing Excellence" and is guided by technological innovation, and has successively obtained many national technical patents. 200 1, nature's solid wood flooring pioneered the ultra-wear-resistant technology, and successively introduced technologies such as ultra-wear-resistant steel porcelain surface, ultra-wear-resistant crystal surface, ultra-wear-resistant plain surface, ultra-wear-resistant high-definition surface, active ecological paint, etc., which frequently triggered technical revolutions in the industry and solved many technical problems in China flooring industry. At the beginning of 2007, the successful research and development of natural active ecological paint flooring led the seventh epoch-making technological revolution in the flooring industry and marked the arrival of the era of "green products" in the real sense of the flooring industry.
It is duty-bound to rejuvenate the industry.
Nature flooring follows the business philosophy of "* * create * * and enjoy * * * victory". Nature Floor is the director of China Forest Products Industry Association, the vice chairman of China Wood Circulation Association and the member of China Wood Standardization Technical Committee. In 2000, natural flooring became the drafting unit of national standards and industry standards for solid wood flooring, which set a standard for the standardized development of the industry. In June 2004, Nature Flooring, China Forest Products Industry Association and China Consumers Association jointly released the first white paper on solid wood flooring consumption in China. In July 2005, nature launched the "Shuffle 2005" campaign, which completely eliminated the "black five categories" in the industry and made positive contributions to guiding the healthy development of the industry. In 2007, the first "Mission Report of Nature Flooring Enterprise" was released, actively practicing the responsibilities and obligations of corporate citizens.
Great love helps the world invisibly.
Nature flooring has been practiced in the field of social welfare for many years with the enterprise purpose of "loving nature and benefiting society". Especially in greening and environmental protection, in September, 2006, Nature Flooring and china green foundation held a huge series of public welfare activities. Jia Qinglin, Chairman of CPC The Politburo Standing Committee (PSC) and Chinese People's Political Consultative Conference, personally presented the honorary certificate to She, Chairman of Nature Flooring, and highly praised the charitable deeds of Nature Flooring. From June, 5438 to February, 2007, Nature Floor held a large-scale public welfare concert "Hello, 2008" in Shunde, Guangdong Province, together with the famous CCTV music brand "One Song", and reached a strategic partnership with the same song to jointly promote environmental protection. On June 5438+ 10, 2008, nature and hundreds of consumers from all over the country gathered in Jiuzhaigou to "pray for Kyushu" and launched a series of large-scale environmental protection public welfare activities to "discover the beauty of nature", which was widely praised by all walks of life. At the same time, a series of public welfare campaigns, such as the China Green Edition Project and the National Green Cradle Project, continued to be carried out, and the road to public welfare became wider and wider.
Second, the production scale of natural floor
To judge the quality of natural flooring, we must know its production scale: natural flooring has five raw material supply bases and more than 20 joint venture factories in the world, and has taken the lead in establishing domestic first-class product research and development and technical laboratories, and has established six large-scale production bases in Guangdong, Zhejiang, Shanghai and Yunnan respectively, with 65,438 high-standard modern production lines and 68 large-scale drying kiln manufacturing systems with international-level computer-controlled steam drying equipment. The production team of nature flooring is quite strong.
Third, the natural floor material technology
To see how the natural floor works, we need to know its material and technology: the natural solid wood floor pioneered the ultra-wear-resistant technology, and successively introduced the ultra-wear-resistant steel porcelain surface, ultra-wear-resistant crystal surface, ultra-wear-resistant plain surface, ultra-wear-resistant high-definition surface, and active ecological paint technology, which frequently triggered the industrial technological revolution, and its production technology is definitely worthy of recognition. The waterproof, mildew-proof, moisture-proof, antibacterial, bacteriostatic and other functions of the floor are completely up to standard, and everyone can rest assured to buy it.
Five, the price of natural floor
Understand the nature floor, let's pay attention to the price of nature floor. In other words, the natural floor is also a well-known brand floor, so the price will definitely be slightly more expensive than the general floor on the market. The average floor price may be 80 to 90 yuan per square meter, but the natural floor price is 200 to 30 1 square meter. Compared with other brands of floors, natural floors are not much different from their prices.
Natural Bordeaux Oak TB260 12 18 yuan/square
Nature Ural White Oak TB25522 18 yuan/square
Nature Scottish rosewood LC 1203 159.00 yuan/square.
Nature Burmese pear LC 1205 159.00 yuan/square.
Nature Floor/Three-layer Solid Wood Floor/Composite Floor/Indocalamus 14mmE024 1V430.00 Yuan
Nature Huang Yunxiang KP112152.00 Yuan/square.
Nature Floor 1 Indonesian Rouge lc 1202 159.00 Yuan
Enterprise culture of intransitive verb natural brand
Wooden barrel culture: strive to be a long board, not a short board; Each board is United and complementary, leaving no gaps.
Enterprise spirit: surpassing oneself and pursuing Excellence.
Enterprise tenet: love nature and benefit society.
Enterprise goal: to build a world-class flooring enterprise.
Business philosophy: * * create * * and enjoy * * * victory.
Service concept: sincere and worry-free "golden nanny" service throughout.
Work concept: simple, economical, pragmatic and practical.
Seven. Natural brand service
Nature floor advocates the business philosophy of "sunshine consumption, service first". In 2006, the nature gold nanny service was grandly launched. After more than a year of operation, it has been well received by consumers. In order to better serve the customers of Nature Floor, in 2007, Nature Floor upgraded the service system of Nature Gold Nanny again, upgrading the original "4S Service Center" to "Nature Gold Nanny Service Center", which really made nature customers "worry-free".
The implementation content of the comprehensive upgrade of nature gold medal nanny service;
1. Free delivery: free delivery in urban areas.
Second, zero-cost maintenance: after the floor is installed, free maintenance 1 time.
3. Implement the warranty service and lifelong maintenance policy: the quality warranty of solid wood flooring, solid wood composite flooring, ecological composite flooring and imitation solid wood laminate flooring 1 year, and provide lifelong maintenance and service consultation.
Four, the implementation of the national 800 free service hotline, truly sincere service to customers.
Verb (abbreviation of verb) arrives at the site for investigation within 48 hours, and negotiates with the customer for solution within three working days after investigation.
6. Implement the customer file inquiry system: establish customer files for customers who purchase natural floors, and provide 1 tracking service.
7. Implement product anti-counterfeiting inquiry system: establish product anti-counterfeiting inquiry system to let consumers buy natural floors with confidence.
8. 100% transparent professional installation: professional installation with transparent quotation according to different paving environments and customer requirements.
Nine, 360 maintenance service: provide maintenance consultation and professional maintenance for customers who buy natural floors, and use special maintenance products for natural floors.
Ten, the gold medal nanny warm tips: according to different seasons floor maintenance, cleaning requirements, national holidays and other customers to carry out mobile phone text messages warm maintenance tips and deep greetings and blessings.