since the resumption of work, many car companies have launched various promotion policies in order to break the ice. Autonomous Geely entered the "full blood" state at the fastest speed.
building rockets, launching satellites, collecting cheetahs and launching new cars .......
April was auspicious, and the wind and water flourished.
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Making a rocket is the biggest egg released by Geely in April.
"Building a rocket" has caused a heated discussion because Geely's Time and Space Daoyu Company wants to recruit a "rocket master". According to the recruitment announcement, the post requirement of the Rocket Chief Engineer is the overall planning for the overall work of the Rocket. This shows that Geely's "building rockets" is not to produce and manufacture rockets, but also to be responsible for the overall planning of rocket launch, so as to achieve "star-arrow fusion" before the satellite goes into space.
At present, the official samples of the subsystems of the two satellites independently designed by Time and Space Daoyu have been fully produced.
In March this year, Taizhou Geely Satellite Project was officially launched. The first two LEO satellites independently designed by Geely's Space-Time Daoyu passed various appraisal tests and tests, and the launch is expected to be completed in 22.
Rockets and satellites are built for the grand dream of "traveling in an integrated way between heaven and earth".
The media revealed that Li Shufu had the idea of "cars flying into the sky" as early as 212. It was not until July 217 that Terrafugia, a Silicon Valley flying car company, was acquired that it officially set foot in the flight field.
in November, 218, Time and Space Road was formally established. In the same period, Geely reached a strategic cooperation with aerospace science and technology. Through strategic planning and resource integration, the two sides will comprehensively carry out cooperation in major projects such as high-speed flying trains and industrial internet in technology research and development, technology industrialization and commercial operation, so as to promote technological development and industrial transformation.
Geely said that the satellite project is a booster for Geely's technological transformation, and it will accelerate its transformation into an innovative technology enterprise in the future. After Geely Double Star is put into use, it will provide various functions including high-precision positioning, which will help intelligent driving perception, decision-making and control, and create a safe and reliable driving experience. At the same time, it can also serve highway automatic cruise (HWA), vehicle-road coordination (V2X), AR lane-level navigation solutions and advanced automatic driving (HAD).
at the same time, it will also provide the supervision of city public vehicles, online car-sharing, and * * * car-sharing services.
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following the launch of the new car ICON in mid-February, Geely launched three new cars, namely Bo Yue PRO Intelligent Four-wheel Drive Edition, Link 2 and Link 5, in March. In April, the new car was even more "four bursts".
On April 7th, Geely Xingyue Phantom Knight announced the selling price of 179,8 yuan. Equipped with "2.TD+ Aisin 8AT" powertrain and Borg Warner's fifth-generation electro-hydraulic four-wheel drive system. The Phantom Knight of Xingyue promoted the arrival of "the era of high performance of all people's four-wheel drive" at the price of a joint venture two-wheel drive SUV.
on April 15th, Geely Binyue PRO series was launched. The new car offers five fuel models with two displacements, 1.5TD high-power version and 1.4T standard power version, and the price range is 79,8-119,8 yuan. At the same time, the annual change of Binyue ePro simultaneously launched three models, and the subsidized price was 125,8-149,8 yuan.
On April 28th, the brand-new medium-sized SUV Haoyue was officially unveiled, which means Geely will enter the seven-seat SUV market. Among them, two or three rows can be leveled down, and seven seats can be adjusted independently, which has become the biggest highlight. The length of the new car body is 4835mm and the wheelbase is 2815mm, which is close to the best-selling model Chuanqi GS8. Power will be equipped with 1.5T and 1.8T engines.
On April 3th, Geely Binrui launched a brand-new Asian Games model. Add "1.4T+CVT" powertrain, which forms the product lineup of two kinds of power together with the previous Binrui 2T model. Binrui Asian Games Edition has a maximum power of 14kW, a maximum torque of 235N·m and a comprehensive fuel consumption of 6.1L per 1 kilometers.
April is the most beautiful day on earth. In April, all new cars adopted brand-new design, equipped with the latest generation of intelligent technology and brand-new GKUI intelligent ecosystem, and uniformly equipped with "CN95" high-efficiency composite air conditioning filter element, and the air filtration effect in the car can reach the level of N95 mask. At the same time, in the first two months, the experience of the new car "Cloud Release" has accumulated, and Geely's marketing team has been in full swing. At the same time that various network anchors harvest traffic, Geely's image of being close to the people has been sublimated again, and new car orders have gained a lot.
not surprisingly, Geely will once again lead the new car sales list of its own brand in April.
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On the evening of April 27th, Geely Holding Group announced that it officially hosted Changfeng Cheetah Changsha Factory.
Geely said that after hosting, it will take advantage of the "Changsha-Zhuzhou-Xiangtan" automobile industry agglomeration effect to engage in the production and sales of Geely brand new energy vehicles.
for Geely, hosting the cheetah factory can effectively integrate into the local new energy industry layout. Geely has owned Xiangtan manufacturing base, Hunan Geely Automobile Vocational and Technical College, Beijin College of Hunan Technology and Business University, high-end auto parts industrial park, Cao Cao travel service and other automobile-related supporting industries in Hunan.
as the head enterprise of autonomous vehicles, Geely's development is spectacular.
Changfeng Cheetah is a state-owned enterprise in Hunan Province. It mainly produces pickup trucks and SUVs. In 219, the sales volume of new cars was only 33,2. At present, there are four vehicle manufacturing bases in Yongzhou, Chuzhou, Changsha and Jingmen with a total production capacity of 5, vehicles. Among them, the Changsha factory has an annual output of 3, vehicles. It is reported that following the Changsha factory, Cheetah will also close the factories in Jingmen and Chuzhou, leaving only the Yongzhou base.
the dilemma of cheetah is only a microcosm of the current wave of automobile industry restructuring. In the past two years, independent brands such as Lifan, Haima, Zotye, Bispeed, Huatai and BAIC Yinxiang have tended to be marginalized; In the field of joint venture, Suzuki withdrew from China, Changan PSA and Dongfeng Renault were dissolved one after another, and the China automobile knockout entered acceleration.
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In the early 21s, early warning of automobile overcapacity began in China. Geely, the first independent car company to complete the strategic transformation, benefited the most, and launched a series of hot-selling models popular with consumers with continuous technological upgrading and product innovation, which won a double harvest in the market and brand, and accumulated the potential energy of "strong and strong".
It is this readiness that enabled Geely to quickly revive and enter a state of "full of blood" when it encountered this sudden epidemic this spring.
It is noteworthy that since the resumption of work, Geely * * * has released eight new cars, with more than 35 configurations, and the prices are concentrated in the range of 1,-2,, which has formed a product offensive with intensive firepower coverage for young target consumers. At the same time, in the official brand entrance of each mobile terminal, the live broadcast announcement of anchor online celebrity can be seen everywhere. According to the latest data released by China Internet Network Information Center, as of March 22, there are 897 million mobile phone users in China, and the net names aged 2-39 account for more than 4%.
With the lineup of hot-selling models with its own traffic and the powerful marketing offensive of the anchor with goods, "Full Blood" Geely is staging an unprecedented battle in the auto market.
This article comes from the author of Chejia, car home, and does not represent car home's standpoint.