The dominant factor is the main component of a brand.

Dominant elements are external and superficial things of the brand, which can directly impact consumers' strong feelings, mainly referring to brand names and visual signs. A brand is a seed planted by an enterprise's products and services in the hearts of consumers, and then the seeds are cultivated with consumers to germinate, grow, blossom and bear fruit, and the fruit trees are cultivated to grow and multiply, including the process of obtaining results and growth.

On the surface, the brand belongs to the enterprise. In fact, the brand is in the hearts of consumers. It is not a specific product, it is above the product, and it belongs to the spiritual level. For consumers, the meaning of brand lies in the use value and value of products, and in the experience and spiritual satisfaction of owning or using them.

Enterprises and consumers * * * create brands together.

Brands are created by enterprises and consumers * * *. The products and services of enterprises leave traces in consumers' lives and occupy a certain position in consumers' emotions. The establishment of this positioning requires the efforts of enterprises and the recognition of consumers. Therefore, correct management and long-term recognition by consumers have won praise.

trademarks are gradually formed in consumers' minds, and there is a growing process from small to large, from weak to strong, from single to rich, instead of suddenly forming at a certain moment. In the process of communication between enterprises and consumers, the brands accepted by consumers are not perfect, but the best. The formation of a brand, there are fast and slow, there are success or failure. As far as the market is concerned, products and services are the foundation and core level of brands, while corporate brands and corporate leaders' brands are the additional peripheral levels of brands.