The origin of the logo can be traced back to the "totem" of ancient times.

At that time, each clan and tribe chose an animal or natural object that it believed had a special mysterious relationship with itself as a special mark of the clan or tribe (called a totem).

For example, the Nuwa clan uses snakes as their totems, Xia Yu's ancestors use yellow bears as their totems, and some use the sun, moon, and crow as their totems.

Initially, people carved totems on the caves where they lived and on their working tools. Later, they became symbols of war and sacrifice, as well as clan flags and emblems.

After the country was born, it evolved into the national flag and national emblem.

In their productive labor and social life, ancient people continued to create and widely use various types of marks, such as road signs, village signs, and tablets, in order to facilitate contact, indicate meaning, and distinguish the types, characteristics, and attributions of things. , seals and coats of arms, etc.

Broadly speaking, these are signs.

Most of the vessels with logo patterns found in ancient Egyptian tombs were the maker's logo and name, which were later changed into patterns.

In ancient Greece, signs were widely used.

Stonemason-specific symbols such as crescent wheels, grape leaves, and similar simple designs have been found carved on ancient buildings in Rome and Pompeii, as well as in Palestine.

China’s own workshops and shops are accompanied by signs, covers and other signs.

Paper produced in the Tang Dynasty already had dark markings on it.

By the Song Dynasty, the use of trademarks had become quite common.

For example, the Liujia Needle Shop in Jinan, which specialized in manufacturing fine needles at that time, printed a rabbit image and a trademark with the words "Recognize the white rabbit in front of the door as a mark" on the product packaging.

The armor worn by European medieval soldiers had invisible marks on their head coverings to identify their belongings, and noble families also had family emblems.

By this century, public logos and international logos began to spread around the world.

With the rapid development of social economy, politics, science and technology, and culture, up to now, carefully designed signs that are highly practical and artistic have been widely used in all fields of society and have a profound impact on human sociality. It plays a huge role and influence in the development and progress of China.

The emergence of a new science - "symbolism" is a historical necessity.