The Pernod Ricard Group was formed in 1975 through the merger of Pernod (founded in 1805) and Ricard (founded in 1932), France's two largest alcohol companies. It is currently the world's largest alcoholic beverage company. One of the three major spirits and wine groups. The Pernod Ricard Group is headquartered in France and has 72 production companies and 12,250 employees around the world.
It is one of the world's top foreign wine manufacturers and sellers. Through long-term development and internal tapping of potential, the group has become a wine giant with a strong position in the world.
In 1975, Pernod and Ricard, two traditional competitors in the French pastis market, announced that they would join forces and embark on an ambitious journey to conquer the international market. Through rapid development and acquisitions, Pernod Ricard has grown into the second largest spirits and wine group in the world and the largest outside the United States.
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Since 1975, through rapid development and acquisitions, the Pernod Ricard Group has become the world's second largest wine and spirits group, owning many famous wines. Brands and products are sold worldwide.
Pernod Ricard Group has the most complete product categories in the industry, with strong distribution channels and networks covering the world. As the largest alcohol producer in the European Union, Pernod Ricard ranks first in Europe, Asia and Latin America, and ranks second in North America and Africa. Its brands such as Martell, Chivas Regal, Royal Salute, and Ballantine's have become leading brands of various alcoholic beverages in the Asia-Pacific region.
The Group's successful development strategy is reflected in having both global brands and local brands around the world: local brands can strengthen the distribution network in various markets while supporting the development of global brands.
Pernod Ricard Group is headquartered in France and has 72 production companies and 12,250 employees around the world.
Royal Salute is a brand of the French Pernod Ricard Group.
In 1953, Chivas Brothers specially brewed the "Royal Salute" to pay tribute to the coronation of Queen Elizabeth of England. The name "Royal Salute" comes from the custom of firing a 21-gun salute to visiting royal guests. This precious 21-year-old whiskey is contained in red, green, blue and brown porcelain bottles, making it even more elegant and luxurious.
Royal Salute 50 Years Old is the most perfect and rare Scotch blended whiskey in the world. Royal Salute 21 won the title of "Best Blended Scotch Whiskey" at the 2003 International Wine and Spirits Competition. This is the second consecutive year that Royal Salute 21 has won this international wine and spirits competition.
The meticulousness of the brewing of "Royal Salute" can be seen from the rigorous selection of containers for storing the wine. First, the wine is stored in oak barrels for a period of time, and then it is put into blue porcelain bottles that have stored Spanish sherry or American bourbon whiskey. These porcelain bottles are all made by craftsmen from the famous British ceramics factory "Wade" Made by hand.
Each bottle is stamped with a Royal Coat of Arms label, bearing the Queen's initials. The three-color gemstones of red, blue, and emerald set in the Queen's crown are transformed into three-color bottles. The wine bottle is engraved with a warrior wielding a long sword astride a war horse, and there are two salutes on the label to embellish its extraordinary value. Of course, all this is to preserve the luscious wine that has been stored in the bottle for 21 years.
Twenty-one years later, the wine was concentrated to only 60% of its original content. At this time, a series of unique blending ratios were carried out to brew a "Royal Salute" with a rich and complex taste. "Royal Salute 21 Years" is no longer a corporate brand. Through zero behavioral quality control, it has become Scotland's national brand.
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