What is the name of Jiangnan Buyi men?

The founders of Jiangnan Buyi are Li Lin and Wu Jian. They have launched the men's clothing brand Sketch, the high-end women's clothing brand less, and the children's clothing brand jnby by JNBY.

Wu Jian and Li Lin both graduated from Zhejiang University. They founded Jiangnan Buyi in 1997 and registered the JNBY trademark. In 2012, during Tokyo Fashion Week, Jiangnan Buyi debuted in Japan, and Li Lin made her final call as a designer. .

According to Fashion Business News, Jiangnan Buyi announced today that the group will launch a new men's designer clothing brand SAMO in China, targeting professional men.

The announcement stated that the launch of the new brand is part of the group's implementation of a multi-brand business operation strategy and horizontal expansion of the segmented men's clothing market, which will help the group increase its market share in the designer brand apparel industry and enhance its industry influence.

In addition to SAMO, Jiangnan Buyi currently has 6 major brands, namely women's JNBY, men's Croquis, children's jnby by JNBY, women's less, Pomme de terre and JNBY HOME.

As of the mid-term period ended at the end of December last year, Jiangnan Buyi recorded a net profit of 312 million yuan, a year-on-year increase of 3.683%, group revenue of 1.654 billion yuan, a year-on-year increase of 26.22%, and a gross profit of 1.035 billion yuan, a year-on-year increase of 22.75%.